Masterbrand Manager

Didi; Ciudad de México; Presencial; MXN 1,468,000 - 2,203,000; Jornada completa

Descripción de la vacante

A leading mobility technology platform in Mexico City is seeking an experienced Masterbrand Manager to shape brand positioning and create culturally relevant campaigns. The role requires 8-10 years of experience in brand management, strong analytical skills, and fluency in Spanish and English. You will lead campaigns that connect deeply with the target audience while collaborating with cross-functional teams. This position offers a unique opportunity to drive brand equity in the region.

Formación

• 8 - 10 years of experience in brand management or integrated marketing.
• Proven experience developing brand campaigns across channels.
• Strong understanding of brand positioning and messaging.

Responsabilidades

• Design strategic brand plans that connect vision with actionable campaigns.
• Own the brand’s positioning and voice across SSL.
• Track brand health and campaign performance.

Conocimientos

Brand management

Creative strategy

Data analysis

Consumer behavior understanding

Cross-functional collaboration

Fluent in Spanish and English

Descripción del empleo

Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

We’re looking for a Masterbrand Manager who thinks like a strategist, moves like a creative, and builds brands that people don’t just recognize - they connect to. You’ll shape our masterbrand positioning, turn insights into culturally-relevant campaigns, and make sure our brand shows up in ways that feel authentic across Spanish-Speaking Latin America (SSL). If you believe real relevance comes from understanding people (not just talking at them) you’ll fit right in.

Role Responsibilities

• Design strategic brand plans that connect long-term vision with actionable campaigns.
• Own the brand’s positioning, voice, messaging, and architecture across SSL.
• Deeply understand the nuances of culture, language, and behavior across SSL markets.
• Create masterbrand campaigns that shape perception, build emotional connection, and drive long-term brand equity.
• Keep the brand consistent across every touchpoint.
• Lead cross-functional teams with clarity and collaboration, bringing brand ideas to life by aligning diverse stakeholders around shared goals.
• Track brand health and campaign performance to inform long-term strategy and guide smart decision-making.
• Use insights, data, and results to refine and improve storytelling over time.
• Champion a test-and-learn mindset to continuously elevate creative effectiveness.
• Understand how the brand connects to business goals, and work cross-functionally to drive both.
• Use brand as a lever for growth, translating business challenges into strategic, creative solutions.
• Thrive in a fast-paced environment, balancing multiple projects, shifting priorities, and tight timelines without losing strategic focus.
• Foster a culture of curiosity, empathy, and performance ambition within the team—pushing for bold ideas grounded in real understanding.

Role Qualifications

• 8 - 10 years of experience in brand management, creative strategy, or integrated marketing.
• Proven experience developing and executing brand campaigns across multiple channels and markets.
• Strong understanding of brand positioning, messaging, architecture, and storytelling.
• Solid grasp of consumer behavior and cultural nuance across Spanish-Speaking Latin America.
• Skilled at turning complex business goals into actionable brand strategies.
• Strong analytical mindset with experience using data to shape strategy and optimize performance.
• Comfortable working cross-functionally with multiple stakeholders.
• Highly organized, with the ability to manage multiple projects in a fast-paced environment.
• Strategic thinker with a hands-on mindset—you can lead big-picture vision and get in the details.
• Fluent in Spanish and English.

EEO Statement

We are committed to building inclusive and diverse teams. We are an Equal Opportunity Employer and do not discriminate on the basis of gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws.

We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.

We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.

We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.

We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.

We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment.

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