Marketing Specialist

Holt Street; Los Ángeles; Presencial; MXN 521,000 - 870,000; Jornada completa

Descripción de la vacante

A dynamic EdTech organization based in Sinaloa is seeking a Marketing Specialist to enhance storytelling, brand growth, and customer engagement. The role focuses on creating effective marketing collateral and content that drives awareness and customer success. Ideal candidates will possess strong writing, design, and project management skills, and thrive in a collaborative, fast-paced environment. The position involves developing content for diverse platforms and managing cross-functional collaboration to maintain brand consistency.

Formación

• 3+ years of marketing experience in a start-up, nonprofit, or education-related organization.
• Experience with growth marketing, community management, or viral campaigns strongly preferred.
• Excellent organizational skills and attention to detail.

Responsabilidades

• Develop and design marketing collateral to support business development and customer success.
• Create and manage content for sales decks and social media.
• Collaborate with internal teams to ensure consistent branding and messaging.
• Track and improve conversion rates across the marketing funnel.

Conocimientos

Strong writing

Content creation

Project management

Proficiency in Canva

Proficiency in Adobe Creative Suite

Growth marketing

Community management

Educación

Bachelor’s degree in marketing, communications, graphic design, or related field

Herramientas

HubSpot

Salesforce

Descripción del empleo

We are seeking a Marketing Specialist to support our organization’s storytelling, brand growth, and customer engagement. This role will create compelling collateral and content that drives awareness, supports sales, and customer success, and strengthens our K–12 and sponsor-facing communications. The ideal candidate has strong writing, design, and project management skills — and thrives in a collaborative, fast‑paced start‑up environment.

Key Responsibilities

Brand & Content Development

• Develop and design marketing collateral to support business development, customer success, and K-12 program delivery.
• Create and manage content for sales decks, case studies, one‑pagers, newsletters, social media, and web pages.
• Collaborate with internal teams (K-12, Customer Success, Product, and Operations) to ensure consistent branding and messaging.
• Maintain brand voice and visual consistency across all materials.
• Manage brand assets and templates for internal and external use.
• Develop clear value propositions and messaging frameworks for different audiences (students, parents, educators, sponsors).
• Build trust signals into all communications: educator endorsements, student impact stories, privacy information, etc.

Product Marketing & Positioning

• In partnership with Product, optimize onboarding communications to drive activation and early engagement.
• Collect and synthesize user stories, testimonials, and feedback to inform messaging and product priorities.
• Conduct user interviews to understand what drives excitement, sharing behavior, and word‑of‑mouth recommendations.

Community Building & Growth Marketing

• Design and execute referral programs, viral loops, and growth experiments to drive user acquisition.
• Track and improve conversion rates across the marketing funnel, with focus on organic and referred traffic.
• Lead campaign execution, including sponsor and school outreach materials.
• Build and nurture student, educator, and family communities through social channels, user‑generated content campaigns, and ambassador programs.

Thought Leadership

• Position founders and company as innovators in the EdTech space through earned media, speaking opportunities, and industry presence.
• Translate field successes and customer wins into compelling case studies and proof points for external audiences.

Performance & Analytics

• Measure performance and engagement of marketing materials; recommend improvements.
• Track key growth metrics: organic reach, referral rates, engagement rates, content shares, and brand sentiment.
• Report on community health: active members, user‑generated content volume, and advocacy behaviors.
• Manage vendor and contractor relationships as needed (e.g., designers, printers).

Qualifications

• Bachelor’s degree in marketing, communications, graphic design, or related field.
• 3+ years of marketing experience, ideally within a start‑up, nonprofit, or education‑related organization.
• Strong writing and content creation skills.
• Proficiency in Canva, Adobe Creative Suite, or similar design tools.
• Familiarity with HubSpot, Salesforce, or other CRM/marketing automation tools is a plus.
• Comfort working cross‑functionally and managing multiple projects simultaneously.
• Experience with growth marketing, community management, or viral campaigns strongly preferred.
• Understanding of B2B2C models and multi‑stakeholder marketing dynamics.
• Comfortable rolling up sleeves to execute tactically while thinking strategically about brand positioning and growth.
• Excellent organizational skills and attention to detail.