Marketing Specialist

Hirenza; Estados Unidos; Presencial; MXN 695,000 - 1,044,000; Jornada completa

Descripción de la vacante

A leading healthcare organization in Baja California Sur is seeking a Marketing Specialist to manage and execute marketing campaigns aimed at expanding market share and enhancing brand loyalty. The role involves collaborating with clinical and operational teams to develop integrated marketing plans and requires proficiency in digital marketing strategies, project management, and data analysis. Ideal candidates should have a Bachelor's degree in a related field, with at least 1-3 years of marketing experience preferred, especially in the healthcare industry. Competitive benefits package offered.

Servicios

Competitive salary

Health insurance coverage

Retirement plans

Paid time off

Professional development opportunities

Formación

• 1-3 years of experience in marketing, preferably within healthcare or a related industry.
• Ability to work independently and collaboratively within cross-functional teams.
• Highly organized with keen attention to detail and deadlines.

Responsabilidades

• Manage and execute marketing campaigns across various channels for specific regions.
• Create and implement comprehensive marketing plans leveraging CRM tools.
• Monitor market trends and conduct competitive analyses.
• Track and report on campaign performance metrics using dashboards.

Conocimientos

Digital marketing strategies

Project management

Data analysis

Written and verbal communication

CRM tools

Educación

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

Herramientas

Data analysis tools

Descripción del empleo

About The Company

CHRISTUS Health is a leading faith-based, nonprofit health system dedicated to delivering high-quality, compassionate care to communities across the United States and Latin America. Established with a mission to extend the healing ministry of Jesus Christ, CHRISTUS Health operates a diverse network of hospitals, clinics, and health services designed to meet the evolving needs of patients and their families. Committed to innovation, excellence, and community service, the organization emphasizes a patient-centered approach that prioritizes health outcomes, accessibility, and personalized care. As a respected leader in the healthcare industry, CHRISTUS Health continually strives to improve health and wellness through comprehensive services, advanced technology, and a dedicated team of healthcare professionals.

About The Role

The Marketing Specialist at CHRISTUS Health plays a vital role in supporting the organization’s strategic initiatives aimed at expanding market share and enhancing brand loyalty. This position involves executing omnichannel marketing campaigns tailored to specific regions and service lines, with a focus on increasing awareness, consideration, and preference for the health system. The specialist collaborates closely with clinical, operational, and marketing leadership to develop and implement integrated marketing plans that align with the organization’s strategic vision. From campaign ideation to execution and optimization, the role requires a proactive approach to drive measurable results and demonstrate return on investment. The Marketing Specialist also provides critical insights through data analysis and reporting, helping leadership make informed decisions to enhance marketing effectiveness and patient engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• 1-3 years of experience in marketing, preferably within healthcare or a related industry
• Strong understanding of digital marketing strategies, including CRM, digital assets, and performance analytics
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse audiences
• Proficiency in data analysis tools and marketing performance reporting
• Ability to work independently and collaboratively within cross-functional teams
• Highly organized with keen attention to detail and deadlines

Responsibilities

• Manage and execute marketing campaigns across various channels for specific regions and ministries within the CHRISTUS Health system
• Create and implement comprehensive marketing plans that leverage CRM tools, digital content, and creative assets, with clear lead and pipeline goals
• Develop and optimize campaigns through tactics such as bidding, keyword research, A/B testing, and landing page enhancements to maximize conversions
• Monitor market trends and conduct competitive analyses to inform strategic decision-making for assigned regions and service lines
• Contribute to content development for marketing initiatives, ensuring alignment with campaign objectives and brand messaging
• Track and report on campaign performance metrics, including demand generation, lead quality, conversions, and ROI, using dashboards and analytics tools
• Support patient journey mapping to understand and enhance patient experiences from awareness to service engagement
• Collaborate with internal teams, leadership, vendors, and partners to ensure timely and successful campaign execution within budget constraints
• Provide ongoing insights and recommendations based on data analysis to optimize marketing efforts and improve business outcomes
• Plan and oversee special events, including logistics, content, and success measurement activities
• Deliver presentations and reports to stakeholders, including physicians and external partners, to communicate campaign results and strategic insights

Benefits

CHRISTUS Health offers a comprehensive benefits package designed to support the health and well-being of its employees. This includes competitive salary packages, health insurance coverage (medical, dental, vision), retirement plans, paid time off, and opportunities for professional development and career advancement. The organization values work-life balance and provides resources to promote a healthy, supportive work environment. Employees also have access to wellness programs, employee assistance programs, and various training initiatives aimed at fostering growth and continuous learning within the organization.

Equal Opportunity

CHRISTUS Health is committed to creating an inclusive environment where all employees and applicants are treated with respect and dignity. We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. We believe diversity enhances our community and strengthens our ability to serve our patients and communities effectively. All employment decisions are made based on qualifications, merit, and organizational needs.