Marketing Specialist

Rocket Lab; Ciudad de México; Presencial; MXN 552,000 - 829,000; Jornada completa

Descripción de la vacante

A leading mobile marketing company is seeking a Marketing Specialist to enhance Account-Based Marketing (ABM) initiatives and manage marketing events. The ideal candidate has over 3 years of experience in marketing, especially in demand generation and event management. This role offers flexible hours and a vibrant team culture in Mexico City.

Servicios

Flexible working hours

Collaborative team culture

Work-life balance

Formación

• 2+ years of experience in ABM strategies with Sales and CS teams.
• Experience planning and managing marketing events from start to finish.
• 3+ years in marketing roles focused on demand generation.

Responsabilidades

• Work with marketing leadership to define lead generation strategies.
• Execute and optimize marketing event strategies.
• Measure and analyze marketing impacts on sales lifecycle.

Conocimientos

Account-Based Marketing (ABM)

Event management

Demand generation

Paid media campaigns

Analytical skills

Herramientas

HubSpot

Google Ads

LinkedIn Ads

Descripción del empleo

For the past 6 years, Rocket Lab has developed industry-leading events, ABM, and content in the mobile growth space. We are now looking for a passionate Marketing Specialist to take these efforts to the next level.

Within our marketing team, you will play a crucial role in executing and optimizing our strategies, with a strong focus on Account-Based Marketing (ABM) initiatives. You will be responsible for organizing events, managing sponsorships, and creating high-impact campaigns to drive growth and engagement in key Latin American markets (Mexico, Chile, Colombia, and Argentina).

If you want to work in a dynamic, people-centric company with a great team of talented professionals, this is the opportunity for you!

What You’ll Do

• Work closely with the Head of Marketing (Spanish Markets) and the Country Manager of Mexico to define the strategy and positioning for Rocket Lab to generate new leads through organic and paid channels.
• Develop and execute Rocket Lab's event strategy, planning strategic experiences (both online and in-person) for prospects and clients to build relationships and trigger new sales and cross-selling opportunities.
• Design and implement Account-Based Marketing (ABM) strategies in collaboration with the Sales and customer success team, creating high-impact touchpoints to accelerate new business deals with key accounts.
• Manage participation in key industry events to position our value proposition and boost lead generation.
• Manage the HubSpot platform: create and optimize landing pages, forms, contact lists, and email marketing campaigns for events, newsletters, and promotions.
• Collaborate with the Content Marketing team to create relevant content and adapt design templates for marketing materials (landing pages, emails, social media).
• Coordinate logistics (e.g., photography, guest gifts, brand presence).
• Measure and analyze the impact of marketing actions on the sales and customers lifecycle, preparing reports and presenting results.

What We’re Looking For

• Demonstrable experience (minimum 2 years) designing and executing Account-Based Marketing (ABM) strategies in close collaboration with Sales and CS teams to target and engage high-value accounts.
• Strong track record in planning and managing the full lifecycle of marketing events (both virtual and in-person), from concept and logistics to execution and post-event analysis (e.g., workshops, webinars, roundtables, client experiences).
• 3+ years of experience in marketing roles with a focus on demand generation or field marketing.
• Proficiency in paid media campaigns (especially LinkedIn Ads and Google Ads) used to promote events and execute targeted ABM tactics on specific audiences.
• Hands-on experience with Marketing Automation and CRM platforms for email marketing, creation of lists, forms, execution, and measurement (HubSpot is a strong plus).
• Analytical skills to measure the ROI of events and the impact of ABM campaigns on the sales and customer pipeline.
• Excellent communication skills and the ability to manage multiple projects autonomously in a fast-paced environment.

What You’ll Get

• Flexible working hours and work-life balance you can actually feel.
• A vibrant, collaborative, and international team culture.
• An ambitious but kind culture

If you want to develop in the mobile marketing industry, you are positive, proactive and passionate about technology, this is an opportunity that you cannot miss.

We look forward to seeing you soon in our team!