Marketing Manager – Travel Agency

MGM Muthu Hotels; Cancún; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading travel agency in Cancún is searching for a talented Marketing Manager to create and execute marketing strategies that enhance brand awareness and drive customer acquisition. The role involves developing promotional campaigns, managing digital marketing efforts, and analyzing market trends. Candidates should hold a relevant degree and have prior experience in marketing, preferably in the travel or hospitality sector. This position offers an exciting opportunity to contribute to the growth of promotional endeavors in a dynamic environment.

Formación

• Proven experience as a Marketing Manager or similar role in travel or hospitality.
• Strong knowledge of digital marketing platforms.
• Excellent communication and copywriting skills.

Responsabilidades

• Develop and implement marketing strategies for travel packages and services.
• Manage digital marketing campaigns across various channels.
• Analyze market trends and customer behavior.

Conocimientos

Digital marketing tools

Communication skills

Project management

Copywriting skills

Analytical skills

Creative mindset

Educación

Bachelor’s degree in Marketing, Business, or a related field

Herramientas

Analytics tools

Descripción del empleo

Job Summary

We are seeking a creative and results-driven Marketing Manager to lead and execute marketing strategies that promote our travel agency’s services, destinations, and travel experiences. The ideal candidate will increase brand awareness, drive customer acquisition, and support sales growth through digital and traditional marketing initiatives.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote travel packages, tours, and services
• Plan and manage digital marketing campaigns (social media, email marketing, SEO/SEM, paid ads)
• Oversee content creation for websites, blogs, social media, and promotional materials
• Manage brand positioning and ensure consistent messaging across all channels
• Analyze market trends, customer behavior, and competitor activities
• Collaborate with sales, operations, and partners (hotels, airlines, tourism boards) to create joint promotions
• Plan and execute seasonal campaigns, special offers, and destination launches
• Manage marketing budgets and track ROI and campaign performance
• Organize promotional events, travel fairs, and influencer or media partnerships
• Monitor and report on KPIs, providing insights and recommendations for improvement

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven experience as a Marketing Manager or similar role (travel or hospitality industry preferred)
• Strong knowledge of digital marketing tools and platforms
• Excellent communication, presentation, and copywriting skills
• Experience with analytics tools
• Strong project management and organizational skills
• Creative mindset with a data-driven approach to decision-making

Preferred Skills and Experience

• Experience in the travel, tourism, or hospitality industry
• Knowledge of destination marketing and travel consumer behavior
• Familiarity with influencer marketing and affiliate partnershipsGraphic design or basic video editing skills
• Experience managing external agencies or freelancers