Marketing Manager

NBC Universal; Ciudad de México; Híbrido; MXN 920,000 - 1,382,000; Jornada completa

Descripción de la vacante

A leading media and entertainment company seeks a Marketing Strategist in Mexico City to drive the growth of projects through innovative, data-driven campaigns. Candidates should possess at least 5 years of marketing experience, preferably in entertainment or media, and a bachelor's degree in a related field. This role requires strong analytical skills and proficiency in advanced English. The position offers a hybrid work model, combining in-office and remote work.

Formación

• 5+ years in strategic marketing, preferably in entertainment or media.
• Experience leading multidisciplinary teams.
• Proficiency in advanced English (spoken and written).

Responsabilidades

• Drive growth through data-driven omnichannel campaigns.
• Design omnichannel plans ensuring creativity and effectiveness.
• Act as a liaison to align territory needs.
• Collaborate with analytics to optimize tactics.
• Supervise creative partners for strategic alignment.
• Implement strategies for various film budgets.
• Consolidate learnings to optimize future campaigns.
• Prepare executive reports for management.

Conocimientos

Transformational leadership

Effective communication

Project management

Creativity

Analytical mindset

Educación

Bachelor's degree in Marketing, Communication, Business Administration

Master's degree

Herramientas

Digital platforms

Data analysis tools

Descripción del empleo

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world‑class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world‑renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well‑capitalized company will have significant scale as a pure‑play set of assets anchored by leading news, sports and entertainment content. The spin‑off is expected to be completed during 2025.

Job Description

TEMPORARY - 12 MONTHS

Location: Mexico City (hybrid).

Reports to: Regional Marketing Directors.

Role Purpose

Drive the growth of titles/projects in Latin America through highly effective, creative, and data‑driven omnichannel campaigns, acting as a connector between Headquarters and local territories. Lead the strategic integration of marketing disciplines, promote a customer‑centric and data‑driven culture, and maximize the value of agencies and vendors.

Key Responsibilities

• 360° Planning and Execution: Design and implement omnichannel plans for assigned titles with clear objectives (awareness, consideration, and business results), ensuring creativity, effectiveness, and innovation.
• "Product" Leadership by Title/Franchise: Translate strategy into world‑class executions; define audiences, messaging, and journey, and ensure creative and brand consistency.
• Headquarters‑Territories Linkage: Act as a continuous liaison to align territory needs and ensure timely inputs/deliverables.
• Market Intelligence and Insights: Collaborate with analytics/business intelligence to interpret trends and turn insights into initiatives that optimize messaging, segmentation, and tactics.
• Agency and Vendor Management: Advise, align, and supervise creative/tactical partners to ensure quality, efficiency, and strategic value aligned with objectives.
• LATAM Regional Adaptation: Design and implement strategies for medium and low‑budget films, considering cultural, audience, and investment particularities by market.
• Measurement and Continuous Improvement: Consolidate learnings and results to optimize current and future campaigns, promoting transformation and innovation practices.
• Preparation of executive campaign reports for top management, territories, and headquarters.

Qualifications

Requirements

• Education: Bachelor's degree in Marketing, Communication, Business Administration, or related field (Master's degree desirable).
• Experience: 5+ years in strategic marketing; experience in entertainment, media, or consumer goods and leading multidisciplinary teams is desirable.
• Digital/Analytical Skills: Proficiency in digital platforms and data analysis tools to support decision‑making and optimizations.
• Languages: Advanced English (spoken and written).

Key Competencies

• Transformational leadership and team integration; effective communication; project management; creativity; analytical mindset and self‑development.

Valued Skills

• Persuasive communication; open and forward‑thinking mindset; flexibility and adaptability; ability to motivate and coordinate teams; curiosity for new technologies; ability to translate complex strategies into practical campaigns.

Success Indicators (Examples)

• On‑time and on‑budget launches of assigned titles.
• Improvement in efficiency/effectiveness KPIs (reach, engagement, channel performance) and actionable learning from insights.
• Smooth collaboration flow with Headquarters/territories and strong performance from agencies/vendors.

Additional Information

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].