Marketing Data Scientist – Predictive Modeling & Insights

General Motors of Canada; Ciudad de México; Híbrido; MXN 800,000 - 1,000,000; Jornada completa

Descripción de la vacante

A leading automotive company in Mexico City seeks a Data Science Lead/Specialist to transform marketing and customer data into predictive models and actionable insights. This full-time hybrid role involves developing machine learning models, conducting A/B tests, and collaborating with marketing teams to enhance strategies. Applicants should have a graduate degree and experience in data science, particularly in the marketing domain, with proficient skills in Python or R. Join a team committed to innovation and equality.

Formación

• Experience in applying Data Science to marketing, e-commerce, or advertising technology.
• Strong skills in data querying and manipulation.
• Deep understanding of experimental design techniques.

Responsabilidades

• Design, build, train, and deploy machine learning models.
• Develop marketing mix models and conduct A/B testing for causal impact measurement.
• Analyze data to uncover trends and optimize strategies.

Conocimientos

Machine Learning

Statistical Modeling

Data Science

SQL

Programming in Python or R

Educación

Graduate degree in computer science, mathematics, operations research, engineering

Herramientas

scikit-learn

TensorFlow

Descripción del empleo

A leading automotive company in Mexico City seeks a Data Science Lead/Specialist to transform marketing and customer data into predictive models and actionable insights. This full-time hybrid role involves developing machine learning models, conducting A/B tests, and collaborating with marketing teams to enhance strategies. Applicants should have a graduate degree and experience in data science, particularly in the marketing domain, with proficient skills in Python or R. Join a team committed to innovation and equality.