Marketing Associate

Comunal Capital; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading real estate development firm in Ciudad de México is seeking a Marketing Associate to join their internal marketing team. The role involves managing performance marketing campaigns, email strategy, and analytics for luxury hospitality and residential properties. The ideal candidate will have a degree in Marketing and at least 2 years of experience in digital marketing, particularly in paid advertising and email strategy. Offers a dynamic work environment with a focus on innovative real estate projects.

Servicios

Exposure to high-impact projects

Entrepreneurial work culture

Values-driven team

Formación

• Minimum 2 years of hands-on experience in a digital marketing role.
• Experience in database segmentation and storytelling.
• Industry experience in hospitality or real estate.

Responsabilidades

• Run and optimize paid media campaigns across various platforms.
• Manage email marketing efforts including audience journeys.
• Generate weekly and monthly reports with actionable insights.
• Leverage AI for content creation and productivity.

Conocimientos

Paid advertising expertise

Email marketing strategy

Strong analytical skills

Proactive mindset

Fluency in Spanish and English

Educación

Degree in Marketing, Design, or related field

Herramientas

Meta Ads

Google Ads

TikTok Ads

LinkedIn Ads

AI platforms (e.g. ChatGPT)

Descripción del empleo

About Comunal

Comunal specializes in creating prestigious real estate developments with a reputation for excellence and innovation, championed by seasoned professionals from Bank of America and Blackstone. Our portfolio includes luxury hospitality, exclusive residential, and refined lifestyle projects across North America’s "Love Handle" region, known for award-winning design and disciplined execution.

What We’re Looking For

Paradero is seeking a Marketing Associate to join its internal marketing team. This role is a critical pillar of our growing organization, responsible for executing and optimizing key marketing initiatives across multiple luxury hospitality and residential properties — including Comunal.

You’ll manage performance marketing campaigns, email strategy, analytics, and reporting, while working closely with the Marketing Lead and selecting external collaborators. This is a high-impact position with room for growth, creativity, and strategic contribution.

Key Responsabilities

Digital Advertising & Campaigns

• Run and optimize paid media campaigns across Meta, Google, TikTok, and LinkedIn

• Execute full-funnel strategies including A/B testing, audience building, and pixel tracking

• Deliver clear performance reports with data-driven recommendations

Email & CRM Strategy

• Manage email marketing efforts: list segmentation, audience journeys, and campaign deployment

• Craft compelling storytelling aligned with each brand’s unique voice

• Build and maintain automations and performance reports

Analytics & Insights

• Generate weekly and monthly reports with KPIs, benchmarks, and actionable insights

• Create and maintain dashboards to monitor campaign performance

• Translate numbers into strategy and support data-informed decisions

AI & Tools

• Leverage AI platforms like ChatGPT for content creation, ideation, and productivity

• Identify and implement digital tools that enhance marketing efficiency

Ideal candidate

• Degree in Marketing, Design or related field.

• Minimum 2 years of hands‑on experience in a digital marketing role.

• Expertise in paid advertising (Meta, Google Ads, TikTok, LinkedIn)

• Experience in email marketing strategy, database segmentation, and storytelling

• A highly tech‑savvy mindset — especially with AI platforms and MarTech tools

• Proactive, organized, enthusiastic about luxury branding and exceptional design.

• Strong analytical skills with the ability to work with numbers, metrics, and data‑driven insights.

• Industry experience in hospitality or real estate

Bonus Points

• Revenue management knowledge — pricing, OTA distribution, and partner strategy

• Athletic background — a performance mindset, resilience, and discipline

• Fluency in both Spanish and English

What We Offer

• Exposure to high‑impact, award‑winning real estate projects

• Balance of creative design and disciplined investment approach

• Entrepreneurial, fast‑paced work culture

• Values‑driven team: trust, integrity, and genuine care

• Regional focus with institutional‑grade execution standards