Manager, Campaign (HubSpot) Operations

Entrepreneurs' Organization; A distancia; MXN 899,000 - 1,259,000; Jornada completa

Descripción de la vacante

A global business network is seeking a Campaign Operations Manager based in Mexico, Estado de México. This role involves building and executing marketing campaigns using HubSpot, ensuring effective communication and collaboration across various teams. Ideal candidates will have over 3 years of experience in marketing operations, particularly with HubSpot and CRM systems. Strong analytical skills and proficiency in English are essential for optimizing member engagement and campaign performance.

Servicios

Professional development allowance

Cross-cultural collaboration opportunities

Formación

• 3+ years in marketing operations or CRM automation roles.
• Deep hands-on experience in HubSpot Marketing Hub.
• Ability to analyze performance data and build dashboards.

Responsabilidades

• Build and launch HubSpot workflows for lifecycle and onboarding.
• Own and improve campaign operations framework and documentation.
• Create dashboards to track conversion and audience engagement.

Conocimientos

Marketing operations

CRM automation

HubSpot Marketing Hub

Email best practices

Data analysis

Herramientas

HubSpot

Salesforce

Slack

Descripción del empleo

THE ORGANIZATION

Founded in 1987, Entrepreneurs’ Organization (EO) is a peer-to-peer business network of more than 15,000 entrepreneurs in more than 209 chapters and 62 countries. EO’s core values are common pillars across regions helping members to learn and grow together, be bold, trust and respect their peers, and have fun. EO’s international staff collaborates successfully across cultures. Getting to know members and staff from around the world and a generous professional development allowance are frequently cited as among the most popular benefits of working at EO.

POSITION SUMMARY

Campaign (HubSpot) Operations Manager who can translate great marketing strategy into seamless, accurate execution. You will own the end‑to‑end build of EO’s global marketing campaigns inside HubSpot, ensuring that the right messages reach the right audiences at the right time. You will help scale EO’s digital foundation by building workflows, maintaining lists and lifecycle stages, improving data integrity, and optimizing how we communicate with prospects, members, and leaders. This role is ideal for someone who loves structure, clarity, automation, and thoughtful problem‑solving — someone who sees systems as a way to help entrepreneurs learn, grow, and connect. You will collaborate with teammates across product marketing, integrated marketing, data and analytics, regional teams, and global departments. Strong English communication is essential due to EO’s global footprint.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Campaign Execution and Automation

• Build, test, and launch HubSpot workflows for lifecycle, nurture, onboarding, lead routing, and re‑engagement.
• Create and maintain audiences using smart lists, segmentation logic, and HubSpot properties.
• Set up and QA campaign assets including emails, landing pages, forms, CTAs, and A/B tests.
• Ensure all assets follow EO naming, data hygiene, and folder conventions for global consistency.
• Support campaigns that help EO deliver a more seamless digital experience across chapters and regions.

Marketing Operations and Process Improvement

• Own and continuously improve EO’s campaign operations framework, SLAs, templates, and documentation.
• Maintain lifecycle stages, lead scoring models, and routing logic connected to our global CRM ecosystem.
• Monitor data quality and partner with analytics and technology teams on cleanup, deduping, and enrichment.
• Troubleshoot workflow logic, syncing issues, and multi‑system interactions across HubSpot, Hivebrite, Chargebee, and Altai. (Aligned with Seamless Chapter Operations program.)

Analytics and Optimization

• Create and maintain dashboards to track conversion, attribution, audience engagement, and campaign health.
• Deliver insights that help EO optimize member journeys and strengthen recruitment and renewals.
• Run structured A/B tests and collaborate with product and integrated marketing to improve outcomes.

Cross‑Functional Collaboration

• Gather campaign requirements from global teams, regional leaders, and product owners.
• Ensure creative assets meet technical requirements and accessibility standards.
• Communicate timelines, risks, and blockers clearly and proactively.
• Support adoption of shared systems that improve the member experience and reduce friction globally.

QUALIFICATIONS, SKILLS, AND KNOWLEDGE REQUIRED

• 3+ years in marketing operations, growth operations, or CRM automation roles.
• Deep hands‑on experience in HubSpot Marketing Hub (workflows, automation, lists, properties, forms, landing pages).
• Strong understanding of email best practices, deliverability, and QA.
• Experience building multi‑step nurture flows and lifecycle automation.
• Ability to analyze performance data and build dashboards in HubSpot.
• Strong organizational skills with the ability to manage multiple campaigns at once.
• Fluent English; comfortable collaborating across time zones and cultures.

Preferred

• Exposure to Salesforce or CRM syncing environments.
• Experience with Zapier or integration troubleshooting.
• Knowledge of HTML/CSS for light email edits.
• Experience in a global organization, membership model, or multi‑market environment.
• HubSpot Certifications (Workflows, Email Marketing, RevOps, Marketing Hub).

ADA Specifications

• Professional workplace where business casual attire is required.
• Ability to work in a fast paced and global complex environment.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and responsibilities of the role.