LatAm Marketing & Brand Lead — Remote

Tekton Labs; A distancia; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A fast-growing tech consultancy based in Mexico seeks a Head of Marketing & Brand to drive its global marketing strategy. This role is vital in establishing the firm as a leader in technology consulting by generating leads and building brand authority across the Americas. Responsibilities include leading an Account-Based Marketing strategy, managing campaigns, and overseeing marketing operations. Ideal candidates will have 6+ years in B2B marketing, strong CRM skills, and excellent storytelling abilities.

Formación

• 6+ years of experience in strategic B2B marketing, preferably in tech or consulting.
• Advanced certifications in Inbound, RevOps, SEO / SEM, or AI for marketing are a plus.
• Strong grasp of B2B funnel metrics and campaign performance indicators.

Responsabilidades

• Own global marketing strategy and lead generation efforts across the Americas.
• Build and execute Account-Based Marketing (ABM) strategy targeting key markets.
• Manage campaign execution across digital, social, media, events, and partnerships.

Conocimientos

B2B marketing strategy

Advanced HubSpot CRM expertise

Persuasive storytelling

Data-driven mindset

Paid media (LinkedIn Ads, Google Ads)

SEO strategy

Educación

Degree in Marketing, Communications, or similar

Descripción del empleo

A fast-growing tech consultancy based in Mexico seeks a Head of Marketing & Brand to drive its global marketing strategy. This role is vital in establishing the firm as a leader in technology consulting by generating leads and building brand authority across the Americas. Responsibilities include leading an Account-Based Marketing strategy, managing campaigns, and overseeing marketing operations. Ideal candidates will have 6+ years in B2B marketing, strong CRM skills, and excellent storytelling abilities.