LATAM eCommerce Marketing Manager (Contractor)

Cricut; Ciudad de México; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading e-commerce company seeks an E-Commerce Marketing Manager for the LATAM marketplaces. This role focuses on strategy and execution across key platforms including Mercado Libre, aiming to drive growth through market strategies, content optimization, and performance analysis. Candidates should have 5 years of e-commerce marketing experience and be fluent in English and Spanish/Portuguese. Join a collaborative team dedicated to inclusive work culture and individual growth.

Formación

• 5 years of e-commerce marketing experience, preferably in LATAM marketplaces.
• Proven experience in campaign management and content optimization.
• Strong analytical skills with the ability to track KPIs.

Responsabilidades

• Develop and implement eCommerce marketing strategies for LATAM marketplaces.
• Monitor and analyze sales, performance, traffic, metrics, and KPIs.
• Plan and execute marketing campaigns tailored to each platform.

Conocimientos

E-commerce marketing experience

Campaign management

Content optimization

Performance analysis

Fluent in English and Spanish/Portuguese

Educación

Bachelor’s degree in Marketing, Business, E-Commerce or related field

Descripción del empleo

Overview

The E‑Commerce Marketing Manager (LATAM Marketplaces) will lead strategy and execution across Mercado Libre and other key Latin American platforms. This role drives growth through marketplace marketing strategies, campaign management, content optimization, and performance analysis while collaborating with sales, product, and supply chain teams to ensure alignment on pricing, inventory, and brand positioning.

Roles and Responsibilities

Strategic Planning

• Develop and implement eCommerce marketing strategies for Mercado Libre and other marketplaces in Argentina, Chile, Peru, Colombia, Ecuador, and other assigned accounts.
• Identify marketing activities that support growth initiatives on marketplace platforms.

Account Management

• Act as the primary point of contact for marketing activities for assigned accounts.
• Manage relationships with key stakeholders to ensure alignment on goals and promotions.

Performance Analysis

• Monitor and analyze sales, performance, traffic, metrics, and KPIs for all accounts.
• Prepare weekly, monthly, quarterly reports and insights for stakeholders.
• Understand customer search trends and brand positioning within each platform.

Campaign Management

• Plan and execute marketing campaigns tailored to each platform/marketplace.
• Manage promotional calendar, including product launches and seasonal promotions.
• Maintain pacing levels within monthly, quarterly, and annual budgets.

Content Development

• Oversee the creation and optimization of product listings to improve visibility and conversion rates.
• Work closely with product marketing to ensure high‑quality content.
• Manage brand stores within accounts to ensure an optimal customer shopping experience.

Pricing and Inventory Management

• Provide discovered insights around pricing and inventory to sales lead; marketing can provide insights from marketing‑related findings.
• Support sales with supply chain and pricing teams to set competitive pricing strategies.
• Support sales with monitoring inventory levels to prevent stockouts and ensure timely replenishment; monitor lost buy box % on Amazon.

Key Deliverables

Marketing Strategy Report

• Comprehensive report outlining quarterly marketing strategies and budget allocations for respective countries and assigned accounts.

Campaign Performance Analysis

• Weekly, monthly, quarterly performance reports detailing successes, challenges, and opportunities for improvement.

Optimized Product Listings

• Regular updates to product listings based on SEO best practices and market trends.

Promotional Calendar

• A weekly calendar of promotions and key marketing initiatives for the year.

Tasks

Daily Tasks

• Monitor sales and traffic data across all accounts.
• Respond to inquiries from Amazon account representatives and third‑party resellers.
• Walk key accounts & channels to ensure a positive customer experience.

Weekly Tasks

• Review performance metrics and adjust marketing strategies as needed.
• Audit & optimize paid search accounts (budgets, keyword coverage, cleanup, bid adjustments).
• Conduct competitor analysis to identify trends and opportunities.

Monthly Tasks

• Hold strategy and performance review meetings with stakeholders.
• Prepare monthly Amazon review deck for key accounts.
• Plan upcoming monthly campaigns and promotional activities.

Quarterly Tasks

• Perform a comprehensive review of account performance and adjust long‑term strategies accordingly.
• Conduct search trend audits & ad coverage analysis; provide sales & broader teams recommended changes in ad coverage.
• Collaborate with sales to prepare customer presentations (QBR).
• Refresh product page, brand store & advertising content.

Qualifications

• Bachelor’s degree in Marketing, Business, E‑Commerce or related field.
• 5 years of e‑commerce marketing experience, preferably in LATAM marketplaces like Mercado Libre.
• Proven experience in campaign management, search and display advertising, content optimization, and marketplace strategy.
• Strong analytical skills with the ability to track KPIs and deliver actionable insights.
• Experience managing product listings, brand stores, and promotional calendars.
• Fluent in English and Spanish/Portuguese for LATAM market communication.

Additional Information

• This person will be based in Latin America specifically in Brazil, Mexico or Argentina.

Culture & What to Do Next

How to factor in bias for urgency: You don’t wait for perfect clarity to take action; you start learning and adjusting. You believe speed matters, paired with thoughtfulness. You ask: What can move forward today and push past inertia?

Setting high standards for yourself: You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked.

Staying focused in fast environments: You prioritize well, manage time wisely, and stay focused when things move fast.

Collaborating like a pro: You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re a low‑ego, high‑output teammate that teams love working with.

What to Do Next: Please attach your resume, cover letter, and links to portfolio or social presence. Show your super powers in other ways if you wish—Cricut values individuality, equality, and diversity.

Equal Employment Opportunity

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E‑Verify.