LatAm Brand Strategy & D2C Growth Lead

Clarios; San Pedro Garza García; Presencial; MXN 1,455,000 - 2,184,000; Jornada completa

Descripción de la vacante

A leading battery technology firm is seeking a Brand Marketing Senior Manager in San Pedro Garza García, Nuevo León, to develop and execute marketing strategies for Latin American product brands. The role involves driving brand equity, leading integrated marketing campaigns, and ensuring alignment with global brand strategies. The ideal candidate will have over 8 years of marketing leadership experience, particularly in B2B2C sectors, along with strong analytical and communication skills. Fluency in Spanish, English, and Portuguese is required.

Formación

• 8+ years in marketing leadership roles in B2B2C or industrial sectors.
• Proven experience managing strong consumer brands in Latin America.
• Experience in integrated marketing, digital strategy, and brand management.

Responsabilidades

• Lead brand positioning and value proposition development.
• Design and execute integrated marketing campaigns.
• Develop strategies to drive awareness and adoption of products and services.
• Build and execute demand generation strategies for D2C business models.
• Act as the regional marketing liaison with Global Marketing.

Conocimientos

Strategic thinking

Communication skills

Analytical skills

Fluent in Spanish

Fluent in English

Fluent in Portuguese

Educación

Bachelor's degree in marketing, Communications, Business Administration or related field

MBA or equivalent postgraduate degree

Herramientas

CRM

Digital analytics

Marketing automation tools

Descripción del empleo

A leading battery technology firm is seeking a Brand Marketing Senior Manager in San Pedro Garza García, Nuevo León, to develop and execute marketing strategies for Latin American product brands. The role involves driving brand equity, leading integrated marketing campaigns, and ensuring alignment with global brand strategies. The ideal candidate will have over 8 years of marketing leadership experience, particularly in B2B2C sectors, along with strong analytical and communication skills. Fluency in Spanish, English, and Portuguese is required.