Head of Marketing

PSC Industries; México; Presencial; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A leading industry player in Mexico seeks a Head of Marketing to drive growth through innovative strategies and data-driven marketing programs. This role involves leading initiatives across digital and traditional channels. The ideal candidate has significant experience in lifecycle marketing, strong analytical skills, and the ability to manage a high-performing team.

Formación

• Proven track record in lifecycle, CRM, or retention marketing with success at scale.
• Strong analytical skills leveraging data for decision-making.
• Expertise in building and scaling customer lifecycle programs.

Responsabilidades

• Develop and execute marketing strategies to achieve growth in sales and transactions.
• Lead innovative marketing programs and data-driven insights.
• Integrate campaigns across digital and traditional channels.

Conocimientos

Lifecycle marketing

CRM

Data analysis

Leadership

Descripción del empleo

Head of Marketing for Mexico

Job Overview · The Head of Marketing for Mexico will drive marketing thought leadership, developing strategies to achieve growth in sales/transactions. They will lead innovative marketing programs, data‑driven insights, and integrative campaigns across digital and traditional channels.

Responsibilities

• Develop and execute marketing strategies to achieve growth in sales and transactions.
• Lead innovative marketing programs and data‑driven insights.
• Integrate campaigns across digital and traditional channels.

Qualifications

• Proven track record in lifecycle, CRM, or retention marketing, with success at scale in a fast‑paced environment.
• Strong analytical skills with a track record of leveraging data to drive decisions.
• Expertise in building and scaling customer lifecycle programs across multiple channels.
• Strong leadership skills and a demonstrated ability to manage a high‑performing team.