Head of Content / Writing (LinkedIn / Twitter)

Open Insurance; A distancia; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

Una empresa innovadora de proptech busca un Head de Contenido en Ciudad de México. La persona seleccionada será responsable de crear y gestionar contenido para LinkedIn, enfocándose en la marca y la estrategia de comunicación. Se espera que tenga habilidades excepcionales en escritura y experiencia en ghostwriting, así como la capacidad de utilizar herramientas de IA para optimizar procesos. Este rol ofrece un salario competitivo y un entorno de trabajo remoto que favorece el crecimiento dentro de la organización.

Servicios

Salario competitivo

Ambiente de trabajo remoto

Oportunidades de crecimiento

Formación

• Capacidad para escribir y generar contenido original.
• Conocimiento de las tendencias en LinkedIn y marketing digital.
• Estrategia de contenido clara y efectiva.

Responsabilidades

• Crear publicaciones y contenido en LinkedIn para el CEO y el equipo directivo.
• Colaborar estrechamente con el Jefe de Marketing.
• Ajustar el contenido basado en resultados y retroalimentación.

Conocimientos

Habilidades de escritura y edición

Experiencia en ghostwriting ejecutivo

Uso de herramientas de IA eficaces

Conocimiento de SEO y optimización GEO

Descripción del empleo

Descripción del trabajo

⚡ About Us

We are one of the fastest growing proptech companies in the United States, revolutionizing the $4 trillion rental industry with a market-leading, one-of-a-kind rent guarantee product. Our mission is to expand housing access for renters while boosting occupancy for landlords. Backed by top entrepreneurs, venture capital firms, and real estate investors, the company is built by experienced landlords and operators for landlords and operators who deeply understand the rental market’s needs.

🏆Our Mission Continued

We are on a mission to expand access to housing by helping landlords approve more qualified renters without increasing risk. We partner with owners and property managers to close the qualification gap caused by conditional approvals, thin credit files, and the absence of guarantors, materially improving leasing conversion and occupancy. We’re building toward a near future where this solution is offered at every U.S. property to renters who struggle to qualify, expanding housing choice while helping owners and operators convert demand into signed leases.

🚀 Our Hiring Philosophy

We seek exceptional talent with relentless intellectual curiosity—individuals who:

• Challenge the status quo and drive continuous improvement
• Demand excellence from themselves and their colleagues
• Identify and solve problems others don't even recognize
• Create innovative solutions others believe impossible

We deliberately seek these rare, high-impact performers who attract similar talent. While most companies avoid hiring these exceptional individuals due to their demanding nature, we actively pursue them. When we find someone extraordinary, we move quickly to bring them onboard.

We believe average talent builds average companies. By assembling a team of exceptional performers, we're creating the talent density needed to transform the rental industry and set new standards of excellence.

🧠 About the Role

[DISCLAIMER: You will need to be able to write without the use of AI. This position is a “writing job” in the truest sense of the word. You will be expected to be able to produce original and creative ideas. There is a written portion of this interview, if it is determined at any point to have been heavily crafted by ai in any capacity you will be DQ’d and sent a red card in the mail.]

We are expanding its founder-led and executive presence on LinkedIn, and we’re looking for a Head of Content to help us do it well.

This role is for someone brilliant and deeply passionate not only about content, but about brand. This person will be responsible for positioning our key terms and keywords that, together, will help establish us as the leading prop-tech company in the market.

It’s essential that the candidate is genuinely passionate about the business, feels fully invested, and understands that their ideas can move the needle quickly. We’re looking for someone who can synthesize ideas with agility and execute them at scale in record time.

What We’re Looking For

We’re seeking someone with exceptional writing and synthesis skills. Someone who constantly consumes content and knows how to do copywriting for a tech brand. This includes understanding common industry terminology while seamlessly integrating SEO and GEO optimization as part of the marketing function.

• This person must be a strategist who produces content with clear intent. Whether that’s educating the user, guiding them toward an action, or generating buzz around the brand.
• This person should leverage AI tools to optimize workflows and expand research capabilities when producing content or creative assets, while applying strong editorial judgment and filtering to deliver unique and original work. We expect nothing less than top-tier authorship and quality.

Finally, this person must be able to communicate and embody our values. They will work very closely with the Head of Marketing and even the founders. They should also understand the tone of voice of our key players, as they will be expected to develop content for other high-impact profiles within the company.

Think of it this way. If this were a war, you would be our Trojan Horse.

📝 What You’ll Be Doing

• Ghostwrite LinkedIn posts, threads, and replies for the CEO and leadership team
• Write in multiple executive voices while keeping content sharp, credible, and human
• Work closely with the Head of Marketing to refine tone, structure, and content strategy
• Planning, scheduling, and cross-posting content across relevant channels
• Turn rough notes, voice messages, and messy ideas into polished, post-ready content
• Help ideate content angles, hooks, and themes that fit both the company and LinkedIn culture
• Continuously benchmarking competitors and industry thought leaders to stay ahead of trends
• Support real-time content around launches, news, partnerships, and market moments
• Track what performs and adjust writing based on feedback and results
• Collaborating closely with Marketing, Leadership, and Founders to align content with business priorities
• Occasionally collaborate with designers, editors, or video partners to support content execution

✅ You Might Be a Fit If…

• You live on LinkedIn and understand what actually performs on the feed
• You have excellent writing skills and genuinely enjoy reading and consuming content
• Know how to use AI tools effectively to move faster, without sacrificing originality or quality
• You enjoy owning content end to end, from idea to execution
• You’re comfortable ghostwriting and setting your ego aside
• You’re organized enough to manage multiple drafts and feedback loops
• You’re curious about people, businesses, and how leaders think
• You are interested in supporting other marketing initiatives beyond content when needed
• You are proactive, curious, and constantly looking for better ways to do things

Bonus points if you’ve:

• Have supported founder or executive LinkedIn content before
• Have written for B2B, real estate, fintech, or startup audiences
• Enjoy riffing, tightening language, and sharpening ideas
• Read widely (fiction counts), watch movies, or generally have taste

🧩 Skills We Value

• Strong writing and editing fundamentals
• Executive ghostwriting experience
• Ability to repurpose ideas across formats and platforms
• Knowing how to use AI as a support tool without losing voice or nuance
• Clear communication and comfort working from ambiguity

💸 Compensation & Setup

• Competitive remote salary
• Remote-first role (LATAM preferred) with EST overlap required
• Fast-moving, low-bureaucracy environment
• Quarterly offsites in global locations
• Opportunity to grow within the marketing org

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