Growth Marketing Manager - Mexico

Canva; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading design company is seeking an experienced Growth Marketing Manager in Mexico City for a 12-month contract. This role involves leading creative strategies and analyzing marketing performance to drive engagement. The ideal candidate will have over 5 years of experience in growth marketing with strong skills in data analysis and creative strategy. Join a dynamic team aiming to empower users to create impactful designs.

Formación

• 5+ years of experience working in growth marketing teams.
• Deep understanding of ad metrics and audience segmentation.
• Experience in performance-driven creative.

Responsabilidades

• Analyze dashboards to identify winning creatives and diagnose underperformance.
• Lead the full creative cycle from research to analysis.
• Bring cultural fluency and market nuance to projects.

Conocimientos

Growth marketing

Creative strategy

Ad metrics

Audience segmentation

Data analysis

Communication in English

Descripción del empleo

Overview

Join the team redefining how the world experiences design.

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Mexico City so we can best support our teams and keep collaboration flowing.

This role is a 12-month engagement, working full-time hours per week.

What you’d be doing in this role

We’re looking for an experienced Growth Marketing Manager to join our International Marketing team in Mexico on an initial 12-month contract, with opportunity to extend. As Canva continues to grow, change remains part of our DNA—but we like to think that’s all part of the fun. This gives you a flavour of what you’ll be working on when you start, but the role will likely evolve as we do.

As the Growth Manager for Mexico, you’ll be the creative performance engine behind Canva’s paid marketing in the region. You’ll be responsible for audience insight, creative analysis, sprint leadership, and directing a high-performing creative strategy - working at the intersection of data, storytelling, and cultural nuance.

Your role is to work with channel experts to ensure that our creative system is always improving and driving growth. You understand the market and our customers, dive deep into the tools and lead our team’s execution through the creative strategy flywheel with the broader team.

This is a hands-on, insight-led role where local knowledge, analytical curiosity, and creative excellence drive outcomes.

At the moment, this role is focused on:

• Analyse dashboards to spot winning creatives, diagnose underperformance, and feed back actionable insights to guide new concepts and iterations.
• Understand key marketing channels and how media buying influences creative success. We value your ability to break down a winning TikTok format and adapt it for Canva over deep knowledge of specific bidding mechanics.
• Lead the full creative cycle. Research, briefing, production, editing, and analysis - driving sprint cycles with regional/global teams. Develop testable ideas grounded in user insights and market context, collaborating closely with producers, writers, and editors.
• You’ll work closely with media buying experts, the Growth Marketing Lead for [Region], our data science team, the local and global creative teams and other key stakeholders involved in campaign execution and marketing operations.
• You’ll bring cultural fluency and market nuance perspective to every project. Identifying regional trends, visual cues, differences in product usage and behaviours that shape effective storytelling in your market.
• Brief and review creator content to ensure it’s on-brand, relevant, and platform optimised. Resulting in scaling high-performing UGC for local audiences.
• Support CRO initiatives to make acquisition journeys seamless, engaging, and high-converting.

You're probably a match if

• 5+ years of experience working in growth marketing teams with a focus on creative strategy.
• Experience working across performance-driven creative, with a deep understanding of ad metrics, audience segmentation, and platform best practices
• Confidence using data tools and performance dashboards to inform decision-making and optimise creative at scale
• Excellent communication skills in English and [local language], with the ability to spot tone, nuance, and resonance in creative work. Additional languages are viewed favourably.
• Strong experience in briefing, reviewing, and iterating creative in cross-functional sprints
• A growth mindset. You’re analytical, curious, and unafraid to push for better

About the team

You’ll be part of the International Marketing group, working closely with the local Mexico team and the global performance marketing team. Together, we’re on a mission to empower users everywhere to design—your storytelling will help make Canva one of the most loved and culturally relevant brands in Mexico.

#LI-remote #LI-JRW

Other stuff to know

We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Check out lifeatcanva.com for more info.