Growth Marketer - Demand Generation & Outbound Marketing Specialist - Remote

Roverpass; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A fast-growing marketing company in Mexico, Jalisco, is seeking a hands-on Growth Marketer to design and execute outbound campaigns targeting senior IT decision-makers. The ideal candidate will have proven B2B outbound experience, especially with VP/C-level targets and mastery of LinkedIn automation tools. This role offers competitive compensation, performance-based bonuses, and the opportunity for remote flexibility while being part of a dynamic team focused on measurable results.

Servicios

Competitive contract compensation

Performance-based bonuses

Paid vacation & local holidays

Clear career growth path

Remote flexibility

Formación

• Proven B2B outbound experience targeting VP / C‑level decision makers in mid‑market companies.
• Mastery of LinkedIn automation tools.
• Advanced English communication skills for spoken and written interactions.

Responsabilidades

• Build and maintain targeted account lists using tools like Apollo and ZoomInfo.
• Create LinkedIn outreach sequences targeting CIOs.
• Track KPIs, attribution, and pipeline impact.

Conocimientos

B2B outbound sales experience

LinkedIn automation tools

Data enrichment skills

Communication skills in English

Independent campaign execution

Herramientas

Apollo

LinkedHelper

HubSpot

Waalaxy

Expandi

PhantomBuster

Descripción del empleo

About the Role

We are seeking a hands‑on Growth Marketer to design and execute outbound campaigns targeting senior IT decision makers at mid‑market companies. The role requires full ownership of execution — from targeting and sequences to content creation, campaign management, and performance reporting. This is an exciting opportunity to join a fast‑paced environment where you will work closely with leadership, but be trusted to operate independently and drive measurable results.

What You’ll Do

• Build and maintain targeted account lists (Apollo, Clay, ZoomInfo).
• Create and run LinkedIn outreach sequences targeting CIOs and IT leaders.
• Implement direct mail tactics or creative outreach to secure meetings.
• Produce practical, high‑value assets (playbooks, guides, checklists) for outreach and nurturing.
• Leverage personalized formats (short videos, one‑pagers, briefs) tied to CIO pain points.
• Use website deanonymization tools (Rb2B, Vector, Clearbit Reveal) to identify anonymous visitors and trigger follow‑ups.
• Run smart retargeting campaigns for ICPs visiting solution, pricing, or integration pages.
• Track KPIs, attribution, and pipeline impact.
• Continuously test, iterate, and optimize campaigns based on booked meetings and engagement.

Must‑Have Requirements

• Proven B2B outbound experience targeting VP / C‑level decision makers in mid‑market companies.
• Mastery of LinkedIn automation tools (LinkedHelper, Waalaxy, Expandi, PhantomBuster).
• Skilled in data enrichment (Apollo, Clay, ZoomInfo).
• Familiarity with ABM / deanonymization tools (Rb2B, Vector, Clearbit Reveal).
• Advanced English communication skills (spoken & written).
• Independent campaign execution across multiple channels.

Nice‑to‑Haves

• Prior B2B SaaS experience.
• Experience engaging IT leaders / CIOs directly.
• HubSpot knowledge (CRM, automation).
• Experience with AI marketing tools (ChatGPT, Claude, etc.).

What We Offer

• Competitive contract compensation, aligned with experience and skills.
• Performance‑based bonuses tied to meeting generation, pipeline impact, and campaign results.
• Paid vacation & local holidays to ensure work‑life balance.
• Clear career growth path: Opportunity to own and lead a significant portion of the marketing function (e.g., Demand Generation).
• Build and manage your own team of freelancers / junior marketers over time.
• Gain exposure working side‑by‑side with senior leadership (Fractional VP & CMO).
• Remote flexibility with stable client assignments.
• Exposure to cutting‑edge outbound, ABM, and AI‑powered marketing strategies.