Group Brand Manager

Colgate-Palmolive; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading global consumer goods company in Mexico is looking for a Sr. Group Brand Manager to lead category development and brand growth through strategic planning and execution across various marketing tasks. The ideal candidate will have a Bachelor's degree and relevant experience in brand management, paired with strong English communication skills. The role includes managing budgets, leading commercial planning, and embracing digital transformation.

Formación

• 1-2 years of previous experience as Senior Brand Manager or similar positions.

Responsabilidades

• Build brand growth plans.
• Manage and control P&L and budget & planning.
• Lead commercial planning.
• Full ownership and management of promotions, new products launch grid, shopper events & equity campaigns.
• Embrace digital transformation.
• Develop talent.

Conocimientos

Advanced proficiency in English

Google Tools advanced management

Nielsen Advisor / Answers

Educación

Bachelor’s Degree in Business Administration, Industrial Engineering or Marketing

Descripción del empleo

The Sr. Group Brand Manager is in charge of leading category development/growth by ensuring excellence in execution across the 5P’s with regular business updates to the Marketing Director, Local Management, Division & Global.

This position is responsible for building strategic brand growth plans for the following 3 years by identifying the biggest/new segments opportunities and developing plans to achieve/surpass short & mid-term objectives.

Principal Duties and Responsibilities

Secure execution of the following Marketing tasks:

• Build brand growth plans
• Manage and control P&L and budget & planning
• Lead commercial planning
• Full ownership and management of promotions, new products launch grid, shopper events & equity campaigns
• Embrace digital transformation
• Develop talent
• This is not an exhaustive list of duties or functions.

Education, Experience, & Skill Requirements

• Bachelor’s Degree in Business Administration, Industrial Engineering or Marketing
• 1-2 years of previous experience as Senior Brand Manager or similar positions
• Advanced proficiency in English, both written and spoken
• Google Tools advanced management
• Nielsen Advisor / Answers desirable

Leadership Competencies

• Influence and negotiation
• Results oriented
• Teamwork and relationship building
• Planning and priority setting

Functional Competencies

• Consumer & shopper knowledge
• Financial knowledge
• Marketing advanced
• Digital knowledge