FBS Search Engine Optimization (SEO) Specialist

Capgemini; Ciudad de México; Híbrido; MXN 552,000 - 829,000; Jornada completa

Descripción de la vacante

A leading global firm is seeking an SEO Specialist in Mexico City to enhance website visibility on search engines. This role involves keyword research, on-page optimization, technical SEO, and analytics reporting. The ideal candidate has over 4 years of experience in marketing and a bachelor's degree preferred in business or marketing. This position offers a competitive salary, performance-based bonuses, and benefits, along with a dynamic work culture.

Servicios

Competitive salary

Performance-based bonuses

Comprehensive benefits package

Flexible work arrangements

Private Health Insurance

Paid Time Off

Training & Development opportunities

Formación

• Over 4 years of experience in Marketing/Sales or related field, focusing on SEO responsibilities.
• Experience managing projects in a development or implementation environment.

Responsabilidades

• Identify relevant, high-traffic keywords for a website's target audience.
• Enhance website elements to improve search rankings.
• Ensure the website is technically sound and optimized.
• Guide the creation of engaging and SEO-friendly content.
• Monitor website performance and report results to stakeholders.
• Keep up with algorithm changes and SEO best practices.

Conocimientos

Keyword Research

On-Page Optimization

Technical SEO

Content Strategy

Analytics and Reporting

Staying Updated

Fluency in English

Educación

Bachelor's degree in Business, Marketing or related field

Herramientas

Google Analytics

Google Search Console

SEMRush

SEO Clarity

Power BI

Excel

Descripción del empleo

Overview

FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.

We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.

Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.

What to expect on your journey with us:

• A solid and innovative company with a strong market presence
• A dynamic, diverse, and multicultural work environment
• Leaders with deep market knowledge and strategic vision
• Continuous learning and development

This team oversees the sales/marketing strategy for our website, including driving organic traffic through search engine optimization (SEO), deploying continual A/B and MVT experiments to improve site performance, and managing the content across the site.

SEO Specialist is responsible for improving our website's visibility on search engines like Google to drive organic (non-paid) traffic. They play a critical role in executing our digital marketing strategy.

Responsibilities

• Keyword Research: Identifying the most relevant and high-traffic keywords for a website's target audience.
• On-Page Optimization: Enhancing website elements such as meta tags, titles, headings, content, and URLs to improve search rankings.
• Technical SEO: Ensuring the website is technically sound by optimizing site speed, mobile-friendliness, crawlability, and resolving issues like broken links or duplicate content.
• Content Strategy: Guiding the creation of high-quality, engaging, and SEO-friendly content that aligns with user intent.
• Analytics and Reporting: Monitoring website performance using tools like Google Analytics, Google Search Console, and other SEO software, and reporting results to stakeholders.
• Staying Updated: Keeping up with search engine algorithm changes, trends, and best practices to ensure strategies remain effective.

• Over 4 years of experience in Marketing/Sales or related field, with a focus on similar responsibilities.
• Experience managing projects in a development or implementation environment.
• Bachelor’s degree preferred in Business, Marketing or related field.
• Fluency in English

Qualifications

• What makes you stand out:
• Sales process and execution
• Proper utilization of systems
• Product knowledge
• SEO best practices
• SEO content strategy
• Marketing

Software / Tools

• Google Analytics
• Google Search Console
• SEMRush
• SEO Clarity / Brightedge / Conductor
• Screaming Frog
• Power BI
• PowerPoint
• Excel
• Office Suite

This position comes with a competitive compensation and benefits package.

• A competitive salary and performance-based bonuses.
• Comprehensive benefits package.
• Flexible work arrangements (remote and/or office-based).
• You will also enjoy a dynamic and inclusive work culture within a globally renowned group.
• Private Health Insurance.
• Paid Time Off.
• Training & Development opportunities in partnership with renowned companies.