Especialista en marketing & relaciones públicas

Grupo Axo®; Ciudad de México; Presencial; MXN 529,000 - 707,000; Jornada completa

Descripción de la vacante

A leading retail company is seeking a Marketing & Public Relations Coordinator to drive brand growth and market presence in Mexico. The role involves coordinating marketing strategies, managing budgets, and leading campaigns. Ideal candidates will have a Bachelor’s degree and over 2 years of experience in brand marketing and public relations, especially in retail or beauty. Advanced English proficiency is necessary, and the company offers a dynamic work environment and exposure to an omnichannel retail operation.

Servicios

Creative and collaborative work environment

Exposure to omnichannel retail operation

Formación

• Experience of +2 years in brand marketing and public relations, preferably within retail or beauty.
• Strong knowledge of digital marketing, social media, campaigns, and influencer marketing.
• Advanced English proficiency is required.

Responsabilidades

• Coordinate and execute the brand’s marketing and PR strategy.
• Develop and execute the brand marketing strategy aligned with global guidelines.
• Monitor and manage the marketing budget.

Conocimientos

Digital marketing

Brand marketing

Public relations

Social media

Influencer marketing

Analytical skills

Organization

Educación

Bachelor’s degree in marketing, Public Relations, Business, or related fields

Descripción del empleo

At Grupo Axo, a leading retail company with a portfolio of well-known brands, we are looking for a Marketing & Public Relations Coordinator to join one of our brands and help drive its positioning, growth, and market presence.

Your Mission

To coordinate and execute the brand’s marketing and PR strategy, ensuring the successful delivery of the annual plan approved by management and global headquarters, while aligning global and local initiatives to accelerate brand growth.

Key Responsibilities

• Develop and execute the brand marketing strategy, aligned with global guidelines.
• Coordinate annual product launches, key promotional events, and store openings.
• Monitor and manage the marketing budget.
• Lead and coordinate marketing agencies, external vendors, and influencers.
• Drive brand growth across social media and digital channels.
• Develop campaigns focused on brand amplification, storytelling, and influencer marketing.
• Collaborate cross-functionally with eCommerce, Buying, and Wholesale teams.
• Maintain direct communication with agencies, media, and strategic partners.
• Conduct monthly store visits to ensure proper brand execution.
• Track, analyze, and report on marketing KPIs, proposing continuous improvement actions.

Required Profile

• Bachelor’s degree in marketing, Public Relations, Business, or related fields.
• Experience +2 years in brand marketing and public relations, preferably within retail or beauty.
• Strong knowledge of digital marketing, social media, campaigns, and influencer marketing.
• Strong analytical skills (data, business, and financial analysis).
• Excellent organization, planning, and ability to work under pressure.
• Creative, proactive, empathetic, and results-oriented mindset.
• Advanced English
• Passion for the beauty industry and for working in dynamic environments.

What We Offer

• Join a leading company with strong, recognized brands.
• Exposure to an omnichannel retail operation.
• A creative, collaborative, and fast-paced work environment.

📩 How to Apply:

If you’re interested and meet the profile, apply through this platform.

Especialista En Marketing • Mexico City Metropolitan Area, Mexico