DTC Growth Marketing Specialist

Scale Up Recruiting Partners; A distancia; MXN 1,071,000 - 1,518,000; A tiempo parcial

Descripción de la vacante

A growing marketing consultancy is seeking a Growth Marketing Expert to lead acquisition strategy for a data-driven DTC pet products brand. The ideal candidate will manage PPC campaigns across channels like Meta and Google and drive measurable growth through analytics and optimization. The role entails collaborating closely with the CEO and creative teams, contributing directly to the brand's scaling efforts in a fast-paced, entrepreneurial culture focused on innovation and performance metrics.

Servicios

High-ownership role

Direct impact on growth

Entrepreneurial culture

Formación

• 4–6+ years of PPC experience, including Meta and Google.
• Strong analytical mindset, capable of data-driven decisions.
• Track record of optimizing ROAS and lowering CAC.
• Experience with email flows in acquisition funnels.

Responsabilidades

• Own and optimize paid media across various platforms.
• Design and launch data-driven marketing campaigns.
• Monitor performance and extract actionable insights.
• Collaborate with cross-functional teams for performance alignment.

Conocimientos

PPC Management

Data Analysis

Email Marketing

Conversion Optimization

Campaign Management

Herramientas

GA4

Klaviyo

Shopify

Meta Ads Manager

Google Ads Manager

Descripción del empleo

Growth Marketing Expert (Remote) — Contractor (Long-term)

• Location: Remote (LATAM region)
• Industry: E-commerce – Pet Products
• Schedule: Full-time, PST hours
• Employment Type: Contractor (Remote – LATAM)
• About the Company: Fast-growing US startup operating multiple brands in parallel: an exciting opportunity for a marketer who enjoys managing growth across diverse products and audiences.

We’re Hiring! Growth Marketing Expert (Remote)

Our client, a fast-growing, 8‑figure DTC pet products company, is looking for a data‑driven, performance‑obsessed marketer to lead paid acquisition and drive measurable growth.

If you’re an analytical thinker who thrives in fast‑paced environments and knows how to scale DTC brands through PPC, email, and rigorous testing, this role is for you.

About The Company

Our client is a multi‑brand, subscription‑based pet company selling across Shopify, Amazon, Walmart, Chewy, and TikTok Shop. With a loyal customer base and strong recurring revenue, they’ve built a lean, high‑impact team that’s scaling fast and now they’re looking for a Growth Marketing Expert to take things to the next level.

What They’re Looking For

The Growth Marketing Expert will report directly to the CEO and own acquisition strategy and execution across all paid channels, with a sharp focus on PPC performance, analytics, and conversion optimization.

Key Responsibilities

• Own and optimize paid media (Meta & Google are top priority; TikTok, Amazon Ads, Walmart, and Chewy are strong pluses).
• Design, launch, and iterate data‑driven campaigns with clear KPIs (ROAS, CAC, CTR, LTV, CVR).
• Email marketing for conversion: set up and optimize flows to capture non‑converters and re‑engage traffic.
• Monitor results daily/weekly/monthly, parsing data and pulling actionable insights.
• Test constantly: ads, targeting, creatives, funnels, landing pages, offers.
• Partner with agencies, holding them accountable for performance and results.
• Collaborate with creative, product, and retention teams to align performance goals.

Ideal Candidate Profile

• 4–6+ years of hands‑on PPC experience (Meta + Google a must; TikTok/Amazon a plus).
• Strong analytical mindset: you live in spreadsheets and dashboards, making decisions by numbers.
• Track record of improving ROAS and lowering CAC through structured testing.
• Experience with email flows (Klaviyo or similar) as part of the acquisition funnel.
• Comfortable using GA4, Triple Whale, Shopify, and platform ad managers.
• Proven ability to manage and challenge agencies.
• Background in DTC/e-commerce; subscription or pet brands a plus.
• Self‑starter, curious, and highly motivated by performance metrics.

Why Join

• High‑ownership role reporting directly to the CEO.
• Be the growth driver of a mission‑driven, pet‑loving team.
• Direct impact on scaling a fast‑growing DTC business.
• Entrepreneurial culture with room to experiment and innovate.