Direct Response Media Buyer (Full-Stack Growth + Funnel Strategist)

Purely Optimal Inc.; Xico; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading marketing firm in Mexico is seeking a Direct Response Media Buyer to manage the entire customer acquisition funnel from ad click to conversion. The ideal candidate will have expertise in paid social and Google ads, with a strong focus on conversion rate optimization and direct response copywriting. This role offers competitive salary and performance bonuses, along with the opportunity to grow into a leadership position. Join a fast-paced team and make a significant impact on multiple brands.

Servicios

Competitive base salary

Performance bonuses

Ownership of campaigns

Opportunity for career growth

Formación

• 2-5+ years of hands-on media buying with proven results.
• Experience managing 6-7 figure budgets leading to measurable growth.
• Deep experience running A/B tests and optimizing funnel stages.

Responsabilidades

• Plan, launch, and scale campaigns across Facebook, Google, and TikTok Shop.
• Optimize funnel architecture and lead A/B tests to improve performance.
• Write persuasive copy for ads, landing pages, and sales scripts.

Conocimientos

Expert in Paid Social (Meta, TikTok)

Google Ads proficiency

Direct Response Copywriting

CRO Mastery

Self-Starter

Hands-on media buying

Herramientas

ClickFunnels

Webflow

HighLevel

Unbounce

Descripción del empleo

OVERVIEW

We are scaling multiple fast-growth brands across supplements, telehealth, travel subscriptions, tech, and AI / automation and we're on the hunt for a world-class Direct Response Media Buyer who thrives on owning the entire customer acquisition funnel from ad click to conversion.

This is not just a media buying role.

You’ll be the CRO, strategist, and performance marketer—responsible for crafting, testing, and scaling full-funnel systems that convert cold traffic into customers across Facebook / Instagram, Google, and TikTok Shop.

We’re looking for a true direct response killer—someone who can write high-converting copy, build optimized funnels, and scale paid traffic profitably.

If you think like a growth CMO but love getting your hands dirty inside the ad account and landing pages, we want to hear from you.

WHAT YOU'LL OWN

Media Buying Across Paid Social + Search

• Plan, launch, and scale campaigns on Meta (Facebook / IG), Google, and TikTok Shop
• Daily analysis of campaign performance to optimize creative, audiences, bidding, and spend Ruthless focus on ROAS, CAC, and LTV

Conversion Rate Optimization + Funnel Strategy

• Own and optimize full funnel architecture—landing pages, advertorials, checkout flows, upsells
• Lead A / B tests across pages, hooks, CTAs, and offers Turn performance data into actionable testing roadmaps
• ?? Direct Response Copywriting That Sells
• Write (or guide) ads, headlines, lead-ins, advertorials, and VSL scripts that drive conversions Match copy angles to customer psychology and platform behavior

Funnel + Offer Creation

• Architect new funnels from scratch to launch new products or verticals (supplements, telehealth, etc.)
• Coordinate landing page design, copy, and structure with internal or external designers Leverage proven DR frameworks to continuously launch and test new offers

Ownership & Strategic Growth Leadership

• Set KPIs, manage budgets, and hold yourself accountable to results
• Collaborate closely with founders and marketing leadership Build and eventually lead a small performance team as we scale

Requirements

Expert in Paid Social (Meta, TikTok) and Google Ads

• 2-5+ years of hands‑on media buying with proven results Experience managing 6-7 figure budgets with measurable growth outcomes

Direct Response Copywriting + CRO Mastery

• You can write, test, and optimize ads, landing pages, and funnel copy that converts Deep experience running A / B tests and optimizing every stage of the funnel

Funnel Builder with Results

• You've built landing pages, VSL funnels, and lead gen flows from scratch—using tools like ClickFunnels, Webflow, HighLevel, Unbounce, or similar Bonus if you've launched offers in supplements, telehealth, or consumer SaaS

Strategic + Tactical

• You think like a CMO but execute like a performance operator You don't wait for creative assets or landing pages—you build them yourself or drive the process forward

Self‑Starter with High Standards

• You thrive in fast‑paced, entrepreneurial environments You own your outcomes, track your metrics, and move fast

Timezone

Must be available to work in Pacific Time (PST) hours

Benefits

WHY JOIN US?

Competitive base salary + performance bonuses tied to growth

Multi‑brand exposure across supplements, telehealth, AI / automation, and more

Take full ownership of campaigns, funnels, and growth strategy—no red tape

Join a fast‑paced, performance‑driven team that rewards results

Opportunity to grow into Head of Growth or CMO‑level role as we scale