Digital Paid Media Lead

Entravision; Xico; Presencial; MXN 895,000 - 1,254,000; Jornada completa

Descripción de la vacante

A digital marketing agency is looking for a Team Lead in social media advertising in Xico, Veracruz. This role involves managing a team for effective campaign launches across platforms like Facebook, LinkedIn, and TikTok. The ideal candidate has 3-4 years of media experience, strong analytical skills, and a Facebook Blueprint certification. A flexible approach to work hours and a commitment to achieving client marketing goals are essential in this fast-paced environment.

Formación

• 3-4 years of relevant media experience with online advertising knowledge.
• Strong analytical skills and ability to interpret data.
• Experience optimizing social media paid advertising campaigns.

Responsabilidades

• Manage daily paid social media campaigns across multiple platforms.
• Identify and execute marketing goals for clients.
• Coach team members on campaign management.

Conocimientos

Media experience

Analytical skills

Attention to detail

Team player

Communication skills in English

Educación

Facebook Blueprint Media Buying Professional Certification

Herramientas

Leadbridge

Descripción del empleo

Reports to : Director of AdOps, US Digital, Entravision

Hours : 9 to 6 local time.

Be flexible with working on national holidays to accommodate US business hours

Description

Entravision's US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead, Facebook, LinkedIn and TikTok Ads to help execute their client's paid social media efforts.

This role will manage a small team responsible for trafficking and managing our local client's paid social ad campaigns.

Responsibilities

• Perform daily management of paid social media campaigns which include : campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
• Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
• Report on various client's paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
• Help guide creative based on performance and results if required
• Monitor and proactively optimize on‑going campaigns for various clients
• Assign work to your team of traffickers
• Coach your team on how to become better paid social campaign managers and teach them how to identify clients' goals and work to achieve them.
• Keep up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager
• Ensure all deliverables meet our service level agreements

Qualifications

• 3-4 years of relevant, diverse media experience with a strong knowledge of online media - including media properties, online advertising, paid search, paid social, ad‑serving systems, programmatic buying and / or media integration.
• Exhibit strong attention to detail and comprehensive follow through
• Possess above‑average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
• Proven experience creating and implementing offline media, social media / real‑time marketing campaigns
• Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok, LinkedIn.
• Work efficiently, are dependable and have an entrepreneurial spirit.
• Team player who helps contribute wherever needed
• Ability to thrive in fast paced, dynamic environment
• Experience with Leadbridge
• Strong communication skills in English - Professional level
• Facebook Blueprint Media Buying Professional Certification required by month 3 of employment

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply.