Digital Marketing Specialist

Rm Staffing B.V.; A distancia; MXN 720,000 - 1,081,000; Jornada completa

Descripción de la vacante

A recruitment agency is looking for a results-driven Digital Marketing Specialist / Manager to lead their global digital marketing strategy. Responsibilities include developing strategies for B2B tech services, optimizing conversion funnels, and creating impactful content across platforms. Candidates should have relevant degrees and 3-5+ years of digital marketing experience. Tools like Google Ads and SEMrush are essential for the role. The position offers an opportunity to drive brand presence and business development through strategic campaigns.

Formación

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of hands-on experience in digital marketing.
• Proven track record of building multi-channel digital campaigns.

Responsabilidades

• Develop and execute a full-funnel digital marketing strategy.
• Design and optimize conversion funnels for sales-qualified leads.
• Create and oversee high-impact content across digital platforms.

Conocimientos

Digital Marketing

B2B Tech

SEO

Content Creation

Lead Generation

Educación

Bachelor's degree in Marketing or Communications

Master's degree preferred

Herramientas

Google Ads

LinkedIn Ads

GA4

SEMrush

Descripción del empleo

Overview

We are seeking a results-driven and highly creative Digital Marketing Specialist / Manager to lead and execute Reboot Monkey's global digital marketing strategy. You will be responsible for building our brand presence, generating leads, increasing traffic, and supporting business development through targeted campaigns across various digital platforms.

Responsibilities

• Digital Strategy & Growth: Develop and execute a full-funnel digital marketing strategy tailored to Reboot Monkey's B2B tech services. Launch and manage performance campaigns across Google, LinkedIn, Meta, and other key platforms.
• Lead Generation & Conversion: Design and optimize conversion funnels to drive sales-qualified leads for enterprise clients and technical recruitment projects. Work cross-functionally with Sales, Talent Acquisition, and Operations teams to align on messaging and pipeline goals.
• Content & Brand Storytelling: Create and oversee high-impact content—blogs, social posts, newsletters, case studies, whitepapers, and more. Ensure consistent brand voice, visual identity, and tone across all digital touchpoints.
• SEO, SEM & Analytics: Improve our organic presence through advanced SEO strategies (technical + content-based). Plan and execute paid search / display / social campaigns with a focus on ROI. Monitor KPIs and performance metrics using tools like GA4, Pipedrive, Search Console, and SEMrush.
• Website Management & Optimization: Oversee website strategy and updates (in collaboration with designers / devs) to ensure optimal UX, SEO, and lead capture. Run A/B tests and CRO experiments to improve landing page performance.
• Partnerships, PR & Outreach: Explore digital partnerships, guest posting, and backlink-building strategies to expand brand reach.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field. Master's preferred.
• 3-5+ years of hands-on experience in digital marketing, ideally in B2B tech or IT services.
• Proven track record of building and optimizing multi-channel digital campaigns.
• Strong command of tools like Google Ads, LinkedIn Ads, Meta Ads Manager, Pipedrive, WordPress, GA4, SEMrush, Canva, or similar.
• Excellent copywriting and storytelling abilities with a keen eye for detail and design.
• Data-oriented mindset with a deep understanding of performance marketing and analytics.
• Self-motivated, proactive, and comfortable in an agile, remote-first environment.