Digital Marketing Manager

Everseen; Guerrero; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading vision AI technology firm is looking for a Digital Marketing Manager to drive digital marketing strategies across various channels. You'll manage impactful campaigns and ensure strong engagement with clients. The ideal candidate has extensive digital marketing experience, expertise in marketing automation tools, and a data-driven mindset. This role offers a unique opportunity to work in a dynamic team dedicated to shaping the future of retail through innovative technology.

Formación

• Proven experience in digital marketing (5-7 years) within a SaaS or B2B technology environment.
• Hands-on experience with marketing automation platforms.
• Demonstrated ability to plan and execute end-to-end digital campaigns.

Responsabilidades

• Develop and execute the company’s digital marketing strategy.
• Lead and deliver multi-channel campaigns across digital platforms.
• Monitor campaign performance and KPIs using analytics tools.

Conocimientos

Digital marketing strategy

Marketing automation platforms

SEO and analytics tools

Cross-functional collaboration

Data-driven problem-solving

Herramientas

HubSpot

Google Analytics

Descripción del empleo

Everseen: A leader in vision AI solutions for the world’s leading retailers.

We are seeking a Digital Marketing Manager to lead the strategy and hands-on execution of our digital marketing program across all digital channels. This is a pivotal role in our growing Vision AI company focused on the retail sector - ideal for a marketer who can think strategically, roll up their sleeves, and deliver measurable impact.

Reporting to the VP of Marketing, you’ll be responsible for driving engagement, pipeline, and brand visibility across a focused group of key customers and prospects. You’ll manage activity across organic, earned, and paid media, as well as internal communications, digital events platforms, and the company website.

You’ll bring a data-driven mindset and a strong understanding of account-centric marketing, creating personalized, relevant, and continuous engagement programs for specific client groups. You’ll also design and implement an always-on client outreach program that promotes our brand, showcases our services, and strengthens long-term relationships with our retail clients and prospects.

This is a hands-on role for someone who thrives in a small, collaborative team and enjoys both devising and doing.

What You'll Do

• Develop and execute the company’s digital marketing strategy, spanning paid, owned, and earned channels, to build awareness, engagement, and qualified pipeline with key accounts.
• Lead and deliver multi-channel campaigns across paid search, paid social, SEO, email, content marketing, and digital events.
• Design and manage an always-on client outreach program, maintaining consistent digital touchpoints that promote our brand, showcase services, and deepen relationships with customers and prospects.
• Establish and manage marketing automation workflows - including lead scoring, segmentation, and nurture journeys - ensuring smooth integration with CRM and sales processes.
• Oversee website management and performance, ensuring strong SEO visibility, compelling content, and effective conversion paths.
• Create and coordinate digital content (blogs, case studies, landing pages, social posts, video, and event materials) in collaboration with the wider marketing and product teams.
• Monitor campaign performance and KPIs, using analytics tools to assess ROI, report outcomes, and continuously improve effectiveness.
• Manage and optimise budgets across digital channels to achieve maximum impact.
• Coordinate with external vendors, platforms, and agencies to execute campaigns and implement tools where needed.
• Stay current with digital trends and technologies, bringing new ideas and best practices to evolve the company’s marketing approach.

Collaborating with

• Go-To-Market Teams, Marketing, Finance

Profile and Skills

• Proven experience (5-7 years) in digital marketing within a SaaS or B2B technology environment, ideally within the retail or retail technology sector.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar).
• Strong understanding of account-centric and always-on marketing tactics focused on relationship building and pipeline growth.
• Demonstrated ability to plan and execute end-to-end digital campaigns across paid, organic, and owned channels.
• Experience managing web content, analytics, and SEO tools (e.g., Google Analytics).
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a small, agile team.
• A data-driven, proactive, and creative approach to problem-solving and campaign optimisation.

About Everseen

Everseen is a leader in vision AI. We are transforming business operations for global retailers, driving measurable business value and improving the customer experience.

We are a dedicated team of inventors, research scientists, engineers, AI experts and retail industry veterans.Our mission is toprotect people, process, products and profitability within the retail sector and beyond.

We are trusted by major food, drug, mass, and specialty retailers around the world— including Kroger, Meijer, and Woolworths—we also partner with leading hardware, AI, and cloud computing providers such as Google, NVIDIA, NCR, and Dell.

We are operationalizing vision AI at an unprecedented scale with the largest global footprint of edge AI powered Computer Vision in Retail.

Founded in 2007 and headquartered in Cork, Ireland, Everseen has over 900 employees globally, with a European headquarters in Cork, Ireland, a U.S. headquarters in Miami, and hubs in Romania, Serbia, India, Australia, and Spain.

Key Numbers

Top 11

Trusted by 11 of the top 20 global grocery retailers

120,000+

Edge AI Endpoints Worldwide

+3x ROI

Delivering Market's best ROI

Our Commitment

Everseen is committed to creating an environment where everyone can succeed. Our employees should feel a sense of belonging, have an opportunity to grow their careers, and feel free to be their most authentic selves. Everseen takes great pride in the diversity of its global workforce, and insists upon a safe, inclusive workplace where our differences are our collective strength. We treat each other with dignity, and respect, and require all employees, officers, and directors to seek to understand the importance and value to Everseen of diversity, and inclusion.

Everseen is committed to creating a safe environment for all employees and has a zero tolerance policy for bias and discrimination of any kind. Our work environment is one without offensive, hostile, or intimidating conduct, whether verbal, written or physical, in nature. Everseen will not tolerate prejudice or discrimination of any kind including without limitation, where based on aspects such as, race, colour, sex, gender, religion, age, family status, disability of any kind, sexual orientation.