Digital Business Senior Manager

Puig; Ciudad de México; Presencial; MXN 1,203,000 - 1,634,000; Jornada completa

Descripción de la vacante

A leading beauty industry firm in Mexico City is seeking an experienced digital strategist with over 8 years in e-commerce to define and execute digital strategies. The role involves managing digital presence across various channels, leading external agency collaborations, and ensuring alignment with global strategies. The ideal candidate has a Bachelor's degree related to marketing or engineering and possesses strong team management skills. Conversational English is preferred, and a passion for the beauty sector is a plus.

Formación

• Minimum of 8 years of experience in creating e-commerce strategy and managing teams.
• Bachelor's degree in Marketing, Commercial Engineering, Industrial Engineering, or similar.
• Conversational English language skills.

Responsabilidades

• Define digital strategy for Marketplaces, e-tailing & DTC.
• Design, build, and maintain digital presence through various channels.
• Implement digital campaigns managing HQ materials and approvals.
• Lead contact with external agencies for media strategy.
• Align local market strategy with global guidelines.
• Develop digital capabilities across the organization.

Conocimientos

E-commerce strategy creation

Team management

Digital marketing

English proficiency

Educación

Bachelor's in Marketing

Commercial Engineer

Industrial Engineer

Descripción del empleo

The Opportunity

Define digital strategy (Marketplaces, e-tailing & DTC), according to the Global strategies and local market necessities; working in collaboration with Marketing and Commercial teams to boost our participation in the digital environment of beauty industry.

What you´ll get to do

• Design, build, and maintain our digital presence through different channels, in accordance with the Global guidelines and Global and Local Objectives.
• Implement digital campaigns, managing all HQ materials and approvals: marketplaces, e-tailing and DTC.
• Lead and act as a key contact with an external agency, providing feedback and challenging the media agency's proposals.
• Provide feedback and challenge to HQ and LATAM on global digital guidelines and strategies when applied to the local market, taking input from the local Marketing & Commercial strategy.
• Responsible for sharing the complete digital strategy to ensure everyone is aligned.
• Generate and share best practices in the digital environment for beauty brands.
• Develop digital capabilities across the organization, ensuring the local market is aware of digital trends.

We´d love to meet you if you have

• +8 years of experience creating e-commerce strategy and managing teams.
• Bachelor in Marketing, Commercial Engineer, Industrial Engineer or similar.
• English: Conversational skills.