CRM Manager

Grupo Axo®; Estado de México; Presencial; MXN 800,000 - 1,000,000; Jornada completa

Descripción de la vacante

A leading fashion & beauty company in Mexico seeks a CRM Manager to spearhead their customer engagement strategy. The role involves managing a team, optimizing multi-channel customer journeys, and utilizing platforms like SAP and Salesforce. Ideal candidates have solid CRM experience, leadership skills, and a strong analytical mindset. This position offers the opportunity to drive growth and engagement within a dynamic environment.

Formación

• Solid experience in CRM, Customer Engagement, Marketing Automation or Retention.
• 1+ year leading teams or managing talent.
• Experience with CRM / CX platforms.

Responsabilidades

• Lead and coordinate the CRM team for strategic execution.
• Design and optimize customer journeys and campaigns.
• Analyze CRM performance and customer behavior.
• Manage CRM operations and marketing automation workflows.

Conocimientos

CRM

Customer Engagement

Marketing Automation

Analytical Mindset

Leadership Skills

Fluent English

Herramientas

SAP

Salesforce

Oracle

Emarsys

Descripción del empleo

🚀 We are looking for a CRM Manager to join Grupo Axo!

About the role

We’re looking for a CRM Manager to lead the customer engagement strategy across fashion & beauty brands. You’ll manage a team, optimize multi-channel journeys, ensure smooth platform operation and drive data-driven growth, retention, and engagement.

Key Responsibilities

• Lead and coordinate the CRM team, ensuring strategic execution and high-quality deliverables.
• Design and optimize retention, customer journeys, and omnichannel campaigns.
• Manage CRM operations and marketing automation workflows.
• Plan, execute, and optimize customer journeys and campaigns.
• Analyze CRM performance & customer behavior.
• Collaborate closely with Marketing, E-commerce, Retail, Brands, and Analytics.
• Improve CRM processes, governance, and data quality standards.
• Manage relationships with agencies, tech partners, and external stakeholders.

What We’re Looking For

• Solid experience in CRM, Customer Engagement, Marketing Automation or Retention.
• 1+ year leading teams or managing talent.
• Strong analytical mindset, strategic thinking, and commercial sensitivity.
• Experience with CRM / CX platforms (SAP, Salesforce, Oracle, Emarsys, etc.).
• Fluent English.

If you’re driven by creating meaningful customer experiences, leading high-energy teams, and generating real impact, we’d love to meet you. ✨