Copywriter and Designer (for Landing Page)

Pearl West; A distancia; MXN 899,000 - 1,440,000; Jornada completa

Descripción de la vacante

A growing DTC team is seeking a Landing Page Copywriter + Designer to handle the complete process of creating high-converting landing pages. This role demands a blend of strong copywriting and design skills, with proficiency in Figma and no-code tools essential for quick implementations and optimizations. You will collaborate closely with performance teams to enhance marketing effectiveness, with a focus on continuing to innovate based on performance data and customer insights. Full-time or contract position available with competitive compensation, suitable for candidates in LATAM or the Philippines.

Servicios

Above market rate compensation

Flexible work environment

Opportunity for growth in a DTC portfolio

Formación

• Must have strong DTC eCommerce experience focusing on landing page frameworks.
• Proven background in direct-response copywriting is essential.
• Advanced skills in Figma for design and wireframing.

Responsabilidades

• Craft persuasive landing page copy tailored for paid traffic.
• Design layouts in Figma and build landing pages using no-code tools.
• Collaborate with teams to optimize landing page performance.

Conocimientos

Direct-response copywriting

Figma proficiency

DTC eCommerce experience

No-code tools experience

Understanding of messaging hierarchy

AI tool proficiency

Herramientas

Replo

Shogun

GemPages

Descripción del empleo

Landing Page Copywriter + Designer – Direct Response (Figma → Build Output)

Company Overview

We’re a lean, performance-driven DTC eCommerce team operating across multiple brands in health, wellness, beauty, and consumables. Our growth is fueled by fast experimentation, sharp direct-response messaging, and high-converting landing pages built specifically for paid traffic.

We move quickly, test aggressively, and optimize relentlessly. If you enjoy writing persuasive copy, designing pages that convert, and shipping landing pages fast, you’ll fit right in.

We are looking for candidates based in LATAM or the Philippines.

Role Overview

We’re looking for a Landing Page Copywriter + Designer to own the creation of high-converting landing pages from concept to live build.

This role is ideal for someone who can write strong direct-response copy, design clean and effective layouts in Figma, and turn those designs into live pages using no-code tools. You’ll support new angles, new products, and major campaigns, working closely with CRO and performance teams to iterate and scale winners.

This is not a “copy-only” or “design-only” role. You must be able to write, design, and ship.

Key Responsibilities

Write Direct-Response Landing Page Copy

• Craft persuasive, conversion-focused copy for paid traffic
• Develop clear hooks, messaging hierarchy, offer framing, and CTAs
• Adapt copy based on traffic source (Meta, YouTube, etc.)

Design & Build Landing Pages

• Create wireframes and final designs in Figma
• Translate designs into live landing pages using no-code tools (Replo, Shogun, GemPages, or similar)
• Ensure clean layouts, fast load times, and strong UX for conversion

Ship Fast & Manage Variations

• Turn landing pages around quickly for paid media testing
• Manage multiple landing page variations at the same time
• Build modular sections that can be easily swapped and tested

Collaborate on Optimization

• Work closely with the CRO & Data Optimization Specialist to implement winning tests
• Iterate on copy, layout, and offers based on performance data
• Support ongoing optimization across LPs, PDPs, and funnels

Leverage AI for Speed & Scale

• Use AI tools to draft first-pass copy, generate angle ideas, and research customer insights
• Speed up wireframes, layout exploration, and iteration cycles
• Build systems and components that increase output without sacrificing quality

Key Performance Indicators (KPIs)

📈 Improved landing page conversion rates (CVR) ⛤ Faster turnaround time for new LPs and iterations ⛤ Increased volume and quality of testable LP variations ⛤ Strong performance from paid traffic (Meta, YouTube) ⛤ Effective collaboration on CRO wins and scaled pages

Required Skills & Qualifications

Must-Have Skills:

• Strong DTC eCommerce experience, especially LP frameworks for supplements, beauty, wellness, or consumables
• Proven direct-response copywriting background
• Advanced Figma skills (wireframing → final design)
• Hands-on experience building pages using no-code tools (Replo, Shogun, GemPages, or similar)
• Understanding of offer structure, messaging hierarchy, and data-backed iteration
• Comfortable working with dev or production environments

AI / LLM Proficiency (Required):

• Proficient with AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, or similar to:
  • Draft first-pass landing page copy
  • Generate and test new angles
  • Research customer insights and objections
  • Speed up wireframing and iteration
  • Create modular, reusable LP sections
• Ability to use AI as a force multiplier to significantly increase output speed and volume

Who Should Apply?

✅ Apply if you:

• Can write, design, and build landing pages end-to-end
• Move fast and enjoy shipping work frequently
• Understand direct-response marketing and paid traffic behavior
• Are comfortable iterating based on performance data
• Enjoy collaborating with CRO and performance teams

🚫 Do not apply if you:

• Only write copy or only design
• Prefer long timelines and perfection over speed
• Have no experience with paid-traffic landing pages
• Don’t enjoy testing, iteration, or feedback

Compensation & Work Environment

💼 Full-time or contract (remote, international candidates welcome)

💰 Above market rate compensation, based on experience

🧘 High ownership, fast-paced environment

🎯 Direct impact on campaign and revenue performance

🌱 Opportunity to grow alongside a scaling DTC portfolio