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A global apparel company is seeking a Product Manager to oversee the development of a Content platform in Mexico. The role involves establishing a product vision, championing digital asset management, and developing workflows for content generation. Ideal candidates will have 4-5 years in product management with a strong track record in content delivery and analytics. This full-time position offers an opportunity to drive impactful changes across business functions.
Job Location: Latin America
You’re an original. So are we.
We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.
Where we lead, others follow. For more than 160 years, we’ve used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi’s®, Beyond Yoga®, and Signature by Levi Strauss & Co.™
This product manager will support our product creation teams (merchandising, design, product development)—the backbone of our business—and how we take products from idea to physical creation. You will be responsible for our Content ecosystem, supporting Digital Asset Management (DAM) and the experiences that will support fast, scalable content reuse and generation. Sitting as a core platform for our business, you will be required to work across several business functions and work closely with other product managers across the Digital organization to get things done.
Establish a multi‑year vision, the strategy, and roadmap for our Content platform that improves speed to market, asset reuse, syndication, and supports flexible content creation designed to deliver diverse content formats.
Translate strategy into a transparent, measurable roadmap and OKRs.
Maintain an outcome‑oriented backlog; frame bets with problem statements, hypotheses, and success metrics.
Motivate and inspire stakeholders, other PMs, and the technical team around the vision and champion these benefits throughout the company.
Continue to champion DAM as the enterprise source of truth for all final asset categories (assorting, selling, marketing, consumer), including migration and information architecture (taxonomy, metadata, rights/usage).
Enable content generation workflows (e.g., creative automation, AI‑assisted creation/refinement, varianting and recolor, on‑model/3D/Video pipelines) with appropriate guardrails for brand safety, licensing, and governance.
Integrate with upstream and downstream systems: PLM/3D (e.g., CLO) for product creation, AEM Assets for management/delivery, PIM/MDM/eCom for syndication, and collaboration tools for intake/approvals.
Improve asset ingestion, processing, and publishing performance, including metadata automation, workflow orchestration, and delivery to internal and external applications.
Lead the discovery and documentation of content use cases, authoring responsibilities, and content lifecycle rules (e.g., survivorship, priority, and versioning) across systems and teams.
Establish content lifecycle governance framework, collaborate with operational leaders to define standardized ways of working, create data stewardship models, and build consensus on shared vocabulary across content types.
Steward content governance (naming, taxonomy, rights), training programs, and success measures; publish playbooks and dashboards for visibility and decision making.
Partner with engineering and design to co‑develop potential solutions to user needs, exploring both third‑party offerings and internal development of capabilities.
Manage the full spectrum of the product development process, using prototypes and MVPs to test assumptions and refine product directions based on real user engagement.
Manage a dynamic and evolving product backlog—prioritize new ideas, enhancement requests from users, competitive analysis, and engagement data.
Keep a pulse on the industry. Conduct competitive analysis, evaluate other retailers, and stay informed on evolving technologies in this space.
Support product releases through close partnerships with business and operations teams, understanding ways of working and effectively communicating changes to our business users.
4-5 years in product management building platforms with demonstrated delivery in content platforms, DAM, PIM/MDM, studio/photo, or adjacent marketing tech.
Led roadmaps for enterprise content or digital asset capabilities (ingestion, management, delivery) with clear wins on findability, time‑to‑publish, and reuse.
Strong data and analytical skills, with the ability to synthesize insights to drive initiatives.
Proven track record in product discovery and leading teams to achieve ambitious KPIs.
Proven change‑maker: you’ve driven adoption across diverse creative and commercial user groups through training, communications, and iterative UX improvements.
Nice‑to‑have: Experience in Adobe AEM platform, Adobe Photoshop, exposure to fashion/retail creative and go‑to‑market processes.
Mexico, D.F., Mexico
Full time