Business Development & Marketing Coordinator (Email, Direct Mail, Digital)

Castellan Real Estate Partners; A distancia; MXN 540,000 - 811,000; Jornada completa

Descripción de la vacante

A leading real estate firm is looking for a Business Development & Marketing Coordinator to oversee email marketing, direct mail campaigns, and lead generation initiatives. The ideal candidate should possess at least 2 years of marketing coordination experience, strong project management skills, and excellent writing abilities. Responsibilities include managing a marketing calendar, executing campaigns, and maintaining the CRM database. This full-time position offers the opportunity to work remotely while contributing to the growth of the company.

Formación

• 2+ years in marketing coordination, BD support, or lead-gen (construction/trades/services strongly preferred).
• Experience running email marketing campaigns and working with a CRM/contact database.
• Strong project management: can juggle vendors, deadlines, and internal stakeholders.
• Excellent writing and communication skills (short, clear, professional outreach).

Responsabilidades

• Build and manage a monthly marketing calendar.
• Execute email marketing and direct mail campaigns.
• Identify and build prospect lists.
• Coordinate improvements to the website.
• Own CRM/contact database integrity.

Conocimientos

Marketing coordination

Lead generation

Project management

Excellent writing

Communication skills

Descripción del empleo

Job Title: Business Development & Marketing Coordinator (Email, Direct Mail, Digital)

Department: Marketing / Business Development

Location: Remote

Type: Full-time

Shift Timings: Pacific Time Zone (PST)

Key Responsibilities

Campaign Planning & Execution

• Build and manage a monthly marketing calendar (email + direct mail + digital).
• Execute email marketing campaigns: list segmentation, content drafts, A/B testing, deliverability hygiene, and reporting.
• Execute postcard/direct mail campaigns: targeting lists, creative coordination, print/mail vendor management, and response tracking.

Lead Generation & Business Development

• Identify and build prospect lists (property management, GCs, developers, facility managers, retail, multi-family, affordable housing partners, etc.).
• Run outbound sequences (email + phone follow-up + light LinkedIn outreach as needed) and schedule discovery calls/site walks for leadership/PMs.
• Maintain a simple pipeline and follow-up cadence so leads don’t fall through the cracks.

Digital & Website Coordination

• Coordinate improvements to the website with the current provider (updates, landing pages, service pages, conversion forms), aligning with how the company already coordinates website changes .
• Manage online presence basics: Google Business Profile updates, review-generation workflows, and directory listings consistency.

Systems, Data, and Reporting

• Own CRM/contact database integrity (tags, segments, opt-in status, notes, next steps).
• Track channel ROI (cost per lead, lead-to-estimate, estimate-to-win, revenue by channel).
• Produce a concise weekly dashboard for the Owner/President: activity, pipeline, wins, lessons learned, next week plan.

Brand & Collateral

• Coordinate collateral needed for outreach: capability statement, service one-pagers, project sheets, email templates, and direct mail creative.
• Ensure messaging is consistent with Gills’ positioning and target customers.

What Success Looks Like (First 90 Days)

• Clean, segmented contact database and compliant email infrastructure.
• 2–4 outbound campaigns/month running reliably (email + postcard + digital).
• Documented process for lead intake → follow-up → handoff to estimating/PM.
• A measurable pipeline with clear attribution (you can show what’s working).

Qualifications Required

• 2+ years in marketing coordination, BD support, or lead-gen (construction/trades/services strongly preferred).
• Experience running email marketing campaigns and working with a CRM/contact database.
• Strong project management: can juggle vendors, deadlines, and internal stakeholders.
• Excellent writing and communication skills (short, clear, professional outreach).

Preferred

• Experience marketing for contractors (electrical, HVAC, plumbing, GC, facilities).
• Direct mail campaign experience and vendor coordination.
• Basic understanding of SEO/local search and conversion-focused websites.
• Familiarity with compliance basics (opt-outs, consent, list hygiene).

Tools You May Use (or help us implement)

Email platform, CRM (or structured spreadsheets to start), list providers, print/mail vendors, simple landing page tools, and reporting dashboards.