Brand Strategy Lead (Narratives, Strategy, Storytelling)

EQUALS TRUE; Guadalajara; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

An inclusive global talent network is seeking a Brand Strategy Lead. The ideal candidate will create foundational strategies for various brands and possess excellent storytelling skills. We offer remote-first work with flexible salary payments in USD. Join us to help build impactful brand narratives across multiple industries. Our inclusive environment values fairness and safety for all team members.

Servicios

Salary payment in USD with conversion options

Paid company holidays

Medical and wellness benefits

Free live business language classes

Additional perks added quarterly

Formación

• Experience in foundational brand strategies that make an impact.
• Excellent writing skills for engaging narratives.
• Ability to interpret client needs and cultural dynamics.

Responsabilidades

• Create foundational strategies for brands aiming to evolve.
• Define brand purposes and communicate effectively.
• Collaborate with cross-functional teams to inspire ideas.

Conocimientos

Brand strategy building

Narrative crafting

Understanding of human behavior

Strong communication skills

Collaborative mindset

Agile adaptability across industries

Descripción del empleo

REMOTE FIRST, INCLUSIVE ALWAYS.

EQUALS TRUE started when a type design geek and a talent nerd decided to create real change in the technology industry workforce. So they built the first-in-industry authentic talent partner to help organizations build cultures and scale internationally with the best talent in the Americas.

We are the only organization in Latin America that was founded with a commitment to be inclusive, treat individuals fairly, pay them equally, and provide them with a great professional experience each day, and only want the best. These values are what grounds our business model and practices each day.

We are different, awkward, techie, and weird people in all the right ways. So, if you’re looking for a new career partner who’s remote-first, has a true social mission, and only works with companies that share our values, let’s talk about our Brand Strategy Lead role today. Here’s what you need to know about this position:

The Work

• Help create foundational strategies for new and evolving brands, from startups entering the market to established names looking for a refresh.
• Define and communicate brand foundations, including purpose, positioning, pillars, archetypes, and architecture.
• Craft strong narratives, manifestos, and naming concepts across AI, fintech, health & wellness, consumer, and Web3.
• Run collaborative workshops with clients and cross-functional teams to spark ideas and uncover insights.
• Present strategies clearly and confidently to founders, CEOs, and executive stakeholders.
• Work closely with verbal strategists, designers, and UI/UX teams to bring brand strategies to life across multiple touchpoints.
• Turn complex info and cultural insights into simple, inspiring strategies that connect with diverse audiences.

Needed Expertise

• Experience building foundational brand strategies and storytelling that make an impact across industries.
• Excellent writing skills, able to craft narratives that connect and inspire.
• Understanding of human behavior, archetypes, and psychology to read client needs and cultural dynamics.
• Curious and agile, able to jump between industries like technology, AI, Web3, and consumer brands.
• Strong communication and presentation skills to influence and inspire at all levels.
• Collaborative mindset, able to build relationships across teams and clients.
• Open to ideas and feedback, while making decisive strategic choices.

Our Benefits & Perks

• We pay in USD on a platform that allows you to convert, allocate and disburse your salary as you want and into almost any currency that you choose.
• Paid Company Holidays.
• Medical, Safety, & Wellness benefits
• Free live business language classes
• …and more perks being added each quarter

Interested? Great! Please send us your CV/Resume to start the conversation and learn more about each other. EQUALS TRUE is a global inclusive talent network of like-minded software engineers, agileist, and design thinkers. We build and develop safe, inclusive, equitable and balanced teams for companies that need to scale globally in a socially responsible way.

EQUALS TRUE is open to all qualified candidates. We never evaluate qualified people on anything other than their skills, work history, training, and ability to do the job. We respect the right of people to live the life they want without judgements. So we practice wage equality, create a culture of belonging, insist upon respect for all our people, make every effort to accommodate all disabilities, and work only with companies that share our values. We are proud to be a global equal opportunity employer. And as such we never discriminate based on race, religion, color, national origin, disability, sexual orientation, gender, gender identity, status as a veteran, or any other protected status. We also consider qualified applicants with non-violent and non-financial related criminal histories.

Additionally, EQUALS TRUE is committed to providing reasonable accommodations for candidates with disabilities throughout our hiring processes. If you need any assistance or accommodations due to a disability, please let us know.

Website: equalstrue.tech

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