Brand Growth Manager — Toys & Entertainment (Mexico)

MGA Entertainment; Estado de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading toy company is seeking a Brand Manager to drive the growth and positioning of its toy portfolio in the Mexican market. Responsibilities include developing brand strategies, managing product lifecycles, and leading marketing initiatives. The ideal candidate will have over 5 years of experience in brand management, be bilingual in English and Spanish, and possess strong leadership skills. This role offers a competitive opportunity in a fast-paced environment.

Formación

• 5+ years of experience in brand management or marketing.
• Strong track record in managing brands across multiple retail channels.
• Experience with P&L responsibility.

Responsabilidades

• Develop and implement brand strategies and marketing calendars.
• Manage product lifecycle including launches and promotions.
• Lead consumer insights analysis for actionable initiatives.
• Collaborate with sales to optimize portfolio assortment.
• Oversee budget planning and measurement of marketing activities.

Conocimientos

Strategic thinking

Negotiation skills

Data analysis

Project management

Bilingual (English and Spanish)

Educación

Bachelor’s degree in Marketing, Business Administration, or related field

MBA preferred

Descripción del empleo

A leading toy company is seeking a Brand Manager to drive the growth and positioning of its toy portfolio in the Mexican market. Responsibilities include developing brand strategies, managing product lifecycles, and leading marketing initiatives. The ideal candidate will have over 5 years of experience in brand management, be bilingual in English and Spanish, and possess strong leadership skills. This role offers a competitive opportunity in a fast-paced environment.