Barista Market Developer in Mexico City at Oatly

Oatly; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading oat milk company is seeking a Barista Market Developer in Mexico City. The role includes building relationships with local coffee shops and boosting brand awareness. The ideal candidate should have a passion for the coffee industry, strong networking skills, and experience in sales. If you thrive in dynamic environments and want to make a meaningful impact, consider applying for this exciting opportunity.

Formación

• Experience in specialty coffee.
• Good network within the coffee community in Mexico City.
• Ability to create a positive working environment.

Responsabilidades

• Identify and build relationships with local baristas and café owners.
• Map all coffeeshops in Mexico City for brand expansion.
• Collaborate with the commercial team for brand activation.

Conocimientos

Passion for coffee industry

Sales skills

Strong networking capabilities

Customer engagement

Descripción del empleo

Overview

WHY OATLY?

Hello potential future Oatly collaborator. It’s us, the original oatmilk company that started in Sweden back 30 years ago and has since expanded worldwide where we’ve continued growing at a rate that requires more brilliant minds to join us to keep the momentum going and the oatmilk flowing.

Sustainability, health and trust are the core values that guide everything we do. We exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources in the process. If any of this resonates with you, you may want to work for Oatly, too. Now onto the formal stuff.

What We Need You To Do

As a Barista Market Developer in Mexico City, you independently connect with local baristas, café owners, and investors to boost awareness and sales of Oatly products. Through authentic engagement and deep industry expertise, you build trust within the specialty coffee community, ultimately driving brand growth and fostering long-term partnerships.

• Build a mapping of all coffeeshops in the region of Mexico City, indicating if they sell Oatly or competitors, and set quantitative and qualitative targets to expand our brand presence.
• Support the Oatly team in Mexico to increase penetration and selling rate in the Oatly universe, while identifying prime opportunities for showcasing the brand in Mexico.
• Collaborate with the Brand Lead of Mexico to execute a dynamic brand activation for Mexico.
• Partner with the commercial team to drive brand activation in their respective channels.
• Identify, create and maintain strong relationships which will lead to mutually beneficial outcomes for Oatly and the top-tier coffeeshops.
• Foster awareness of sustainability's impact on the coffee industry.

These are the initial responsibilities and may evolve; adaptability and willingness to embrace change are valuable assets.

In this role, you will report to the Country Manager of Mexico and the location for this role is Mexico City.

What We Need You To Bring To The Table

We are looking for someone who has a deep passion for the coffee industry, a natural talent for building meaningful connections, and a high-energy approach to every interaction. With a strong sense of sales and customer engagement, you thrive in fast-paced environments and know how to leave a lasting impression.

• A good team player who strives to create a positive working environment.
• Has a good network within the coffee community in Mexico City.
• Experience with specialty coffee.

Who We Need You To Be

We think your oatsomeness is built upon the following qualities:

• You are a passionate advocate for sustainability who strives to create societal shifts and drive the plant-based revolution.
• You are a self-starter who enjoys building from scratch and implementing sustainable processes, structures, and tools.
• You are highly collaborative and understand that our success as a company depends on our ability to work together to find innovative solutions.
• You have a charismatic presence and a knack for steering conversations while diplomatically focusing the room on what matters.
• You are an entrepreneur at heart, with the know-how to create forward momentum and the stamina to relentlessly drive the process.
• You are comfortable with ambiguity and chaos, energized by the challenge of building something lasting that benefits both the world and its people.

To be the perfect fit for Oatly, we believe you have a thirst for knowledge and are a results-driven person with high integrity. You thrive with a hands-on approach, even in times of rapid change. Your social competence allows you to work effectively both independently and collaboratively.

Finally, we hope that you share our values and have a strong interest in carrying out our mission to make the world a little better.

Your Application

As you can probably tell, we’re a norm-breaking company. For us, diversity and differences are an obvious asset. Please trust your gut and apply if it feels right. If you have curiosity, passion, and a collaborative spirit, let’s do this together — it will be fun!

Last day of application: 16 October.

We treat all candidates equally. If you are interested, please apply through our application system; any correspondence should come from there to ensure a smooth and fair candidate experience.

Love, Oatly