Associate Brand Manager: Seasonal Growth & Launches

The Hershey Company; Región Centro; Presencial; MXN 35,000 - 50,000; Jornada completa

Descripción de la vacante

A leading confectionery firm is seeking an Associate Brand Manager for Kisses Seasons in Guadalajara, Jal. The successful candidate will develop marketing strategies to meet brand objectives, oversee significant aspects such as brand building, portfolio execution, and team development. Ideal applicants should have 3+ years in marketing, with a strong foundation in brand management and project management skills. This opportunity provides a chance to work within a dynamic team and influence key brand initiatives.

Formación

• 3+ years of marketing experience preferred.
• 2-3 years of brand marketing experience.
• Product development experience and successful launches.

Responsabilidades

• Assist in AOP planning and KPI setting.
• Collaborate on brand performance and consumer research analysis.
• Develop and launch innovations aligned with brand strategy.

Conocimientos

Marketing mix management

Financial KPIS (P&L & knowledge of RGM platforms)

Market analysis

Brand strategy

Product development

Project management

Tableau

Power BI

Nielsen

Analytical skills

Educación

Bachelor’s Degree in Marketing/Management

Herramientas

Tableau

Power BI

Nielsen

Descripción del empleo

A leading confectionery firm is seeking an Associate Brand Manager for Kisses Seasons in Guadalajara, Jal. The successful candidate will develop marketing strategies to meet brand objectives, oversee significant aspects such as brand building, portfolio execution, and team development. Ideal applicants should have 3+ years in marketing, with a strong foundation in brand management and project management skills. This opportunity provides a chance to work within a dynamic team and influence key brand initiatives.