SOUTHERN EU MARKETING MANAGER

Fratelli Polli S.r.l.; Bari; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading food company is seeking a Southern EU Marketing Manager based in Monsummano Terme, Italy. This role involves analyzing food trends, managing innovation projects, and leading cross-functional teams in marketing activities. Candidates should have over 5 years of marketing experience, particularly in FMCG, with strong leadership and analytical skills. Fluency in English is essential, and knowledge of French or German is a plus.

Competenze

• Strong experience in project management.
• Fluent in English; knowledge of French and German is a plus.
• 5+ years in marketing management, especially in FMCG.

Mansioni

• Analyze food trends and manage cross-market innovation.
• Lead marketing activities and trade marketing strategy.
• Monitor budget performance and portfolio optimization.

Conoscenze

Project management

Leadership

Communication skills

Analytical skills

Descrizione del lavoro

Overview

Fratelli Polli SRL – SOUTHERN EU MARKETING MANAGER

PERIMITER : SOUTHERN EUROPE (UK, DACH, FRANCE, EXPORT)

REPORTING TO : CHIEF MARKETING OFFICER

Responsibilities

• Innovation
• Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti);
• Hunt new ideas and Business solution in coherence with the Brand strategy;
• Translate New Product Development into product strategy (1-3years), transforming each industrial or R&D innovation into a consumer success;
• Lead central cross-functional team into innovation flow
• Project leadership
• BUs coordination, making a bridge on : Innnovation Projects, Mktg activities, Packaging and communication declinations, and all operative matters between HQ and European BUs
• Roll out Plan and Marketing Activity Plan
• Support BUs to develop impactful customer presentations
• Support BUs to develop marketing activities to speed Awareness / trial or to create frequency / Repurchase
• Trade Marketing : Work in close relationship with sales dept. developing
• Trade marketing Strategy to define priorities per Area / Customer / Format
• Trade marketing activities to improve Shelf visibility, product appealing and speed sellout
• Assortment and price analysis
• monitoring promo impact and effectiveness
• Instore activations
• leading new product launches and updating their performances
• Business Mastering
• Budget performance monitoring
• Margin / Mix / portfolio analysis & optimization
• Marketing and trade marketing Spending

Requirements

• Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…)
• Strong Leadership and Relation skill
• Good Experience in communication leading process, media plan and consumer activity
• Good Analytical and Financial skills
• Fluent English. French and German as a plus
• Good Presentation skills
• Experience in packaging management
• Proactivity, Creativity and open minded
• 5 years in MKTG management
• Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus

LOCATION : HQ Monsummano Terme (PT)