Senior Account Based Marketing Manager

Doxee; Modena; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading technology company in Italy is seeking a Senior Account-Based Marketing Manager focused on orchestrating targeted marketing strategies to engage enterprise clients. This role requires collaboration with sales and marketing teams to ensure a personalized experience for each account. The ideal candidate will have over 5 years of B2B marketing experience, particularly in account-based marketing, with a solid understanding of ABM tools and CRM systems. Join a dynamic environment where you can contribute to innovative marketing approaches and professional growth.

Servizi

Competitive salary and benefits

Opportunities for professional growth

Collaborative work environment

Great team spirit

Competenze

• Experience developing and executing account-based marketing strategies.
• Ability to collaborate with Sales and Marketing to define target accounts.
• Strong skills in creating personalized content and campaigns.

Mansioni

• Design and execute account-based marketing programs for strategic accounts.
• Align with Sales to ensure joint planning and messaging.
• Track engagement metrics and optimize performance based on insights.

Conoscenze

Strategic Account Planning

Personalization & Messaging

Multi-Channel Campaign Orchestration

Analytical mindset

Communication skills

Collaboration skills

Formazione

5+ years in B2B marketing

2+ years in ABM or enterprise demand generation

Strumenti

ABM tools (e.g., Demandbase, 6sense)

CRM systems (HubSpot, Salesforce)

Descrizione del lavoro

Job Title : Senior Account Based Marketing Manager

Location : Italy

Reports To : Head of Marketing

About Us :

At Doxee we help enterprises transform how they communicate with their customers - through cloud-native, data-driven, and sustainable digital experience solutions.

We work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions.

As we continue to grow we’re looking for a Senior Account-Based Marketing Manager to drive growth by orchestrating highly targeted, account-centric marketing strategies that align with our Sales and Field Marketing teams.

Role Overview :

As Senior ABM Manager, you’ll play a key role in designing and executing account-based marketing programs for Doxee’s strategic accounts accross several countries.

You’ll collaborate closely with Sales, Field Marketing, and Product Marketing to ensure that every target account experiences a consistent, personalized, and measurable journey — from awareness to opportunity.

Key Responsibilities :

Develop and execute ABM strategies (1 : few, 1 : many)

Define Ideal Customer Profiles (ICP) and select target accounts in collaboration with Sales and Marketing leadership. Build customized campaigns to engage high-potential enterprise accounts.

Align with Sales and Field Marketing

Ensure joint planning, messaging alignment, and coordinated tactics across field, partner, and product marketing teams. Lead ABM enablement sessions with Sales to align account priorities and outreach cadence.

Personalized content & engagement

Collaborate with content and creative teams to develop account-specific assets such as microsites, landing pages, executive outreach, and personalized emails. Deliver cohesive customer journeys across all touchpoints.

Drive top-of-funnel lead generation within target accounts

Partner with Field Marketing to identify high-quality prospects within your target segments and support regional campaigns that engage buying groups.

Measure, optimize, and report

Track engagement metrics, pipeline generation, deal size, velocity, and ROI.Use insights to refine tactics, ensure continuous optimization, and report outcomes to leadership.

Manage ABM technology & tools

Oversee the use of ABM platforms, CRM, and analytics tools to track engagement and impact. Evaluate new technologies and integrations to enhance scalability and performance.

Budget & vendor management

Own the ABM budget, ensure transparent tracking of spend and ROI, and manage vendor relationships where required.

Required Skills & Experience :

• Strategic Account Planning
• Partner with Sales to define target accounts (Tier 1–3).
• Use firmographics, intent data, and CRM insights to build and refine account lists.
• Personalization & Messaging
• Tailor content and campaigns to specific accounts and personas.
• Collaborate with Product Marketing to create value-based narratives by industry or account.
• Personalize landing pages, email sequences, and content offers for different buying committees.
• Use insights from Sales, Customer Success, and intent data to refine messaging.
• Multi-Channel Campaign Orchestration
• Manage cross-channel campaigns (digital and offline).
• Execute 1 : few and 1 : many ABM plays using a mix of ads, email, content, and executive programs.
• Partner with Field Marketing for events and Digital Marketing for ad execution.
• Maintain consistent account journeys across all touchpoints.

Preferred Qualifications :

• 5+ years of experience in B2B marketing, with at least 2+ years focused on ABM or enterprise demand generation.
• Proven track record of executing account-based programs that influence pipeline and revenue.
• Experience with ABM tools (e.g., Demandbase, 6sense) and CRM systems (HubSpot, Salesforce).
• Strong analytical mindset with the ability to turn data into actionable insights.
• Exceptional communication and collaboration skills.
• Native Italian, fluent in English; proficiency in German or French is a plus.

What We Offer :

• Competitive salary and benefits.
• Opportunities for professional growth in a dynamic, innovative company.
• A highly collaborative and inclusive work environment.
• Great team spirit