Regional Marketing Executive

Soldo; Milano; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading B2B fintech company in Milan seeks a Digital Marketing Specialist. This role involves planning and executing digital campaigns to drive demand within the finance community. Candidates should have experience in B2B marketing, fluent English, and Italian, and be skilled in using marketing platforms like 6Sense. The company offers competitive salary and exceptional growth opportunities.

Servizi

Competitive salary

Career development budget

Flexible working options

60 days work anywhere

Extra days off on special occasions

Employee Assistance Programme

Lunch Vouchers

Competenze

• Experience in B2B technology marketing.
• Ability to run local experiments and increase brand awareness.
• Experience in planning and implementing promotional campaigns.

Mansioni

• Plan and execute digital programs to drive demand.
• Work with the marketing team to build brand awareness.
• Spot opportunities for growth and push initiatives to completion.

Conoscenze

B2B technology marketing

Fluent in English

Fluent in Italian

Account-Based Marketing

Paid campaigns on LinkedIn

Strong relationship skills

Team player

Strumenti

6Sense

SalesLoft

Descrizione del lavoro

Overview

Soldo is here to change the way businesses spend - giving customers their time back. Our platform streamlines everything, from payments to reconciliation and our smart company cards and apps make spending simple.

We’re one of Europe’s fastest growing b2b fintech companies, having secured $180 million in Series C funding, and operating in the UK, Italy, France and Benelux. Currently, we’re 300 employees strong, from 33 nationalities, and have a brand-new suite of products to help our customers in new ways.

We’re a place where anyone can thrive. We’re all about doing the right things for the right reasons, high standards, ambition, drive and focus.

Benefits

• Competitive salary
• Genuine career development opportunities (we love to see you succeed) - including your own annual €500 career development budget
• Access to training and development - including a mentoring programme, workshops and the opportunity to progress onto our leadership programme
• Flexible working options including working from home
• 60 days’ work anywhere
• Statutory Leave entitlements plus extra days off on Christmas Eve, New Year\'s Eve and on your Birthday
• Your own personal company Soldo card
• Employee Assistance Programme
• Lunch Vouchers
• CAF Annual Fiscal & Financial Support

Responsibilities

You’ll be responsible for planning and executing digital programs and campaigns to drive demand, while working with the wider team to provide marketing support and building our brand within the finance community.

These activities will include 1-to-many and 1-to-few digital integrated campaigns targeted at different segments of customers, developing other local digital activities and more, all based on a strong understanding of the local market. You should be able to independently spot opportunities and seize them to support our growth and have the drive to push them to completion in partnership with the sales team.

Qualifications

• Experience in B2B technology marketing
• Fluent in both English and Italian
• Experience using an Account-Based Marketing platform such as 6Sense, marketing automation and running paid campaigns on LinkedIn
• Initiative to run local experiments and activities to increase growth and brand awareness
• An experience of planning and implementing promotional and nurturing campaigns
• Ability to evaluate opportunities and nurture relationships for partnerships, sponsorships, and advertising on an ongoing basis
• A pro-active approach to your work, taking the initiative and trying out new ideas
• Strong relationship skills, building two-way relationships with internal teams : Marketing, Product, Sales, Customer Marketing
• A mindset of being a team player : great communication skills, collaborative approach and the drive to help others in the team

Nice to have

• Worked alongside sales to build out sales cadences (in a platform like 6Sense / SalesLoft, or similar)
• Grown a community of advocates through industry leaders, social influencers, influential HR and Tech leaders and Talent pros
• A keen understanding of industry trends affecting clients and make appropriate recommendations regarding strategy
• Experience running / attending events (both physical and virtual)