Marketing & Product Management Specialist - OFF Road

FPT Industrial; Collegno; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading automotive company is seeking a Marketing & Product Management Specialist for its Off Road team in Collegno, Italy. This role involves supporting the Head of Off Road Portfolio in optimizing product strategies and understanding customer needs. You'll analyze market trends, define product drivers, and collaborate on marketing tools. The ideal candidate will have a Master’s degree, 4-5 years of experience in the automotive industry, and strong communication skills. Proficiency in English is essential. This position offers opportunities for development in a dynamic environment.

Competenze

• 4-5 years of experience in automotive or capital goods industry.
• 1-2 years in similar roles, preferably in Powertrain/driveline.
• Excellent English communication skills, both spoken and written.

Mansioni

• Develop go-to-market strategies with P&PM Manager.
• Monitor market needs and organize customer workshops.
• Analyze market trends and assess product competitiveness.

Conoscenze

Market-oriented approach

Problem-solving skills

Creating product marketing plans

Analytical approach

Strong communication skills

Cross-functional team collaboration

Formazione

Master degree in Management/Mechanical/Electronic engineering

Strumenti

MS Office

Common ICT tools

Descrizione del lavoro

Marketing & Product Management Specialist - OFF Road

The role of the Off Road Portfolio & Product Management Specialist inside FPT organization is to support at 360° the Head of Off Road Portfolio & Product Management (P&PM), where the main goal of the P&PM is to be the ‘Voice of the Customer’ throughout the organization with the objective of optimizing the company’s development capabilities of Powertrain solutions and new businesses.

Key Accountability

• Work in coordination with P&PM Manager to develop the specific segment market know-how to define product go-to-market strategy
• Continuously monitor market needs and requirements (e.g. organizing specific customer workshops with OEM and final customers), taking into account future technology / developments, competitor products/services and the changing requirements of regulatory norms
• Defining product drivers for Powertrain applications on a world-wide basis
• Analyzing market trends in your business segment and competitors’ moves in terms of new product launches and technical roadmaps
• Assess FPT Powertrain product competitiveness and perform gap analysis
• Scout for new market/business/customer opportunities
• Ensure adequate price positioning through value analysis
• Support the preparation of company’s program approvals through competitive assessment analysis
• Collaborate to produce product roadmaps and target settings for mid-long term development
• Collaborate to define product communication guidelines and support brand and training activities
• Collaborating to FPT’s exhibitions preparation and attendance
• Supporting FPT’s and customers product launches, press-events and communication strategies
• Organizing training sessions for FPT’s sales teams customers/dealers
• Support the development of marketing and sales tools and the release of commercial documentation
• Support Regions for local activities and acquire a world-wide knowledge of Powertrain market

Required Skills & Background

• Master degree (Management/Mechanical/Electronic engineering is preferable)
• 4-5 years of working experience, Minimum 1-2 years of experience in similar roles, in automotive/capital goods industry (experience in Powertrain / driveline is preferable)
• Market-oriented approach with good problem solving skills
• Ability to create product marketing plans
• Ability to think >5 years ahead, but with foot on the ground and with a pragmatic and customer driven approach
• Ability to explain specifically how changes in competitors, clients, regulations and market segments affect own business
• Ability to scout new business opportunities that enable business development targets to be achieved/exceeded
• Analytical approach and capability to translate market data and deviations into future trends and segmentations
• Ability to form clear and independent idea of customer needs and requirements through studying data and discussions with customers; ability to know the customer’s business from own perspective
• Ability to work and to collaborate by objectives in a cross-functional teams, with strong communication attitudes and relationship skills
• Excellent knowledge of English in speaking and writing
• MS Office and common ICT tools