Marketing Manager Ruminants

Zoetis US; Roma; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading animal health company in Italy is seeking a Marketing Manager responsible for brand management and strategy development. The ideal candidate should have a veterinary or technical degree with specialization in marketing and proven experience as a brand manager in the pharmaceutical or veterinary sectors. Responsibilities include managing relationships with stakeholders, overseeing marketing budgets, and exploring new growth opportunities. This role requires strong communication skills and frequent business travel.

Servizi

Competitive healthcare benefits

Retirement savings benefits

Support for employee well-being

Competenze

• Veterinary/technical degree.
• Specialization in marketing.
• Proficient in English.
• Prior experience in marketing, particularly as a brand manager in the pharma/veterinary industry.
• Proven budget management skills.
• Strong communication and influencing abilities.

Mansioni

• Champion the brand and ensure alignment with commercial goals.
• Build strong relationships with key stakeholders.
• Develop and manage effective multichannel brand strategies.
• Forecast sales and volumes realistically.
• Manage external agencies and marketing budgets.
• Search for new marketing opportunities.

Descrizione del lavoro

ROLE DESCRIPTION

Purpose of this role is about ensuring that customers' needs are met whilst maximizing the profits of a company. The Marketing Manager will monitor and analyze market trends in Ruminants, study competitors' products and services, explore ways of improving existing products and services, and increasing profitability as well as identify target markets and develop strategies to communicate with them in order to maximize demand (sell-out).

CORE RESPONSIBILITIES

Marketing Management

• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Working closely with all parts of the company to ensure commercial goals of the brand are met.
• Developing and sustaining strong working relationships with stakeholders (Vet, KOL, Farmer, Associations, etc).
• Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
• Effective multichannel brand strategy development in accordance with the BUD.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
• Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
• Managing external agencies and ensuring marketing budgets are met.
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
• Developing strong working relationships with sales and merchandising / promoters teams is essential.
• In collaboration with Distribution Director, carries out a regular analysis of forecasting and phasing.
• Report any possible pharmacovigilance issue detected during post-marketing activities and / or clinical trials.
• Regularly read the main scientific journals / magazines and report any possible pharmacovigilance issue that might be described.
• Responsible for the correct management of the Zoetis social media of the Business Units, both if they are managed directly or by third-party suppliers
• Ensure that the Zoetis social media under their responsibility is regularly monitored to ensure that any adverse events for the products marketed by Zoetis are promptly reported.

Organizational relationships

• Reports into the BUD Livestock

Education and Experience

• Veterinary / technical degree
• Specialization in marketing
• English proficiency
• Relevant previous experience in marketing, ideally brand manager in a similar industry (pharma / veterinary)-
• Proven budget management
• Communication and Influencing skills track record

Travel Requirements

Frequent business travels.

About Zoetis

At Zoetis , our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support. We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.