Marketing Manager - CIS

Binance; Cis; Ibrido; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

A global blockchain ecosystem is seeking a Marketing Manager for the CIS Region to drive local marketing campaigns. This role involves full ownership from strategy to execution, developing marketing initiatives, managing budgets, and collaborating across teams. Ideal candidates have at least 2 years of relevant experience in Web3 or fintech, a strong analytical mind, and are bilingual in English/Russian. The position offers a competitive salary and a flexible work-from-home arrangement.

Servizi

Competitive salary

Work-from-home arrangement

Career growth opportunities

Collaborative environment

Competenze

• Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred).
• Proven track record in Brand Partnerships, Growth/ Affiliate Marketing or BD Communications.
• Strong analytical mind, with the ability to translate insights into actions.
• Experience working in a Web3/crypto marketing agency or startup is highly desirable.

Mansioni

• Take full ownership of CIS marketing, from business strategy to execution.
• Develop and execute non-standard marketing initiatives that resonate with local culture.
• Manage local marketing budgets, ensuring efficient allocation and ROI.
• Collaborate cross-functionally with global and product marketing teams.

Conoscenze

Marketing experience

Brand Partnerships

Growth/Affiliate Marketing

Analytical skills

Bilingual English/Russian

Descrizione del lavoro

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a Marketing Manager for CIS Region who will take full ownership of local marketing campaigns. This role is for those who would like to drive crypto education and business growth through CIS market.

Responsibilities

• Take full ownership of CIS marketing, from business strategy to marketing on-hands daily execution.
• Develop and execute non-standard marketing initiatives that resonate with local culture and users.
• Sign sponsorship projects and execute them independently.
• Design and execute user growth campaigns across acquisition, activation, and retention.
• Build and strengthen community and Affiliates engagement.
• Execute series of web2 partnerships, collaborations.
• Organize and manage offline and online events (meetups, roadshows, collaborations).
• Manage local marketing budgets, ensuring efficient allocation and ROI.
• Deliver timely and clear reporting and accountability on campaign performance.
• Collaborate cross-functionally with global and product marketing teams to localize campaigns.

Requirements

• Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred).
• Proven track record in Brand Partnerships, Growth/ Affiliate Marketing or BD Communications.
• Strong analytical mind, with the ability to translate insights into actions.
• Comfortable taking full ownership on execution and operating with accountability.
• Located in CIS; Wide marketing/Partners network within the region.
• Previous experience working in a Web3/crypto marketing agency or startup is highly desirable.
• Bilingual English/Russianis required to be able to coordinate with overseas partners and stakeholders.

Nice to Have

• Experience working in fast-scaling tech or fintech companies.
• Hands-on experience with local PR, influencers, or grassroots communities.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.