Marketing Manager

Skechers; Vimercate; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global footwear company is seeking a Marketing Manager in Vimercate, Italy, to drive brand positioning and market share. This role involves developing comprehensive marketing strategies, managing budgets, and leading a marketing team. The ideal candidate has extensive marketing management experience, strong negotiation skills, and proficiency in digital tools like Google Analytics and social media metrics. Join a dynamic team committed to excellence and diversity.

Competenze

• Proven experience as a Marketing Manager with project management skills.
• Strong negotiation and budget management skills.
• Ability to work independently and as part of a team.

Mansioni

• Develop and execute comprehensive marketing plans and programs.
• Manage marketing budgets and monitor performance metrics.
• Collaborate with sales team for strategic activities.

Conoscenze

Marketing Management

Project Management

Negotiation Skills

Interpersonal Communication

Analytical Skills

Self-starter Initiative

Organizational Skills

Team Collaboration

Social Media Management

Formazione

Bachelor's degree in Marketing or related field

Strumenti

MS Office Suite

Adobe Photoshop

Google Analytics

Descrizione del lavoro

JOB OVERVIEW

Responsible for overall marketing management strategies budget and activities to drive brand positioning recognition and market share in Italy. Ensure consistent brand messaging and Skechers brand DNA across all marketing efforts. Manage advertising PR social media activations/events including collaborating with third-party retailers to ensure Skechers position is reflective of the brands standards and communicates the brands messaging and driving awareness and sales across our lifestyle and performance divisions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Establish marketing goals and budgets and monitor performance metrics.
• Develop and execute comprehensive marketing plans and programs (short and long-term).
• Prepare marketing strategies in collaboration with Country Manager and Skechers Corporate.
• Manage marketing and media budgets effectively and efficiently including relationships with agencies
• Maintain cohesive branding standards across all local marketing initiatives (ads POS displays influencers etc.).
• Manage PR strategy including product placement athletes sponsorships celebrity/influencer marketing and media events.
• Manage social media channels content creation and engagement.
• Build and manage the trade marketing plan with wholesale to ensure presence and positive positioning in all POS including e-com.
• Create impactful in-store presentations that mirror the brands multiple messages including windows shop-in-shops and online.
• Lead or participate in business projects to grow the brand activity in the market with existing/new customers
• Collaborate with the sales team on strategic activities and opportunities with key accounts.
• Deepen relationships with key accounts to ensure a strong retail presence.
• Drive Skechers retail store awareness with franchisees and partner with Skechers retail division as needed to support the business.
• Plan and manage marketing events to increase awareness and are impactful both from a performance and lifestyle product offering.
• Measure and control marketing activities impact and recommend strategy adjustments.
• Manage third-party vendor relationships (e.g. media agencies influencers).
• Negotiate and execute marketing contracts and events with partners.

SUPERVISORY RESPONSIBILITY

• Develop and lead Marketing team
• Coach the team to improve performance: set goals give specific feedback give clear directions measure progress and nurture to ensure they are doing their best for the brand.

DESIRED SKILLS & EXPERIENCE

• Proven experience as a Marketing Manager people and project management including at least 4 years in a similar position.
• Ideal related industry experience.
• Negotiation skills both internally and externally
• Must demonstrate a high degree of budget management and planning analytics and ROI
• Outstanding interpersonal communication and collaboration skills
• Flexibility to frequent changes and ability to react quickly.
• Self-starter with a high level of initiative and a strong sense of ownership and urgency.
• Must have the ability to work on a project-by-project basis that is driven by deadlines.
• Must display a high degree of professionalism tact and diplomacy.
• Must possess strong organizational and time management skills with attention to detail and the ability to prioritize multiple projects and priorities with urgency.
• Excellent oral and written communication skills including in English.
• Must be able to work independently and as a team
• Experience working with global brand and functional understanding working in a branded environment.
• Must possess excellent computer skills including MS-Office (Word Excel and PowerPoint) Adobe Photoshop.
• Must have knowledge of Google analytics and social media metrics.

About Skechers

Skechers a global Fortune 500 company develops and markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

Be You - Feel Welcome

Skechers recognises the importance and power of diversity within our business. We ensure that our people processes are fair transparent and promote equality of opportunity for all employees and job applicants.

Reasonable accommodations may be made to enable individuals with disabilities or health conditions who are otherwise qualified for the job position to perform the essential functions as detailedabove.

Required Experience

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type

Full-Time

Experience

years

Vacancy

1