Field Marketing Manager Italy

GE HealthCare GmbH; Milano; Ibrido; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A global healthcare technology company is seeking a Field Marketing Manager in Milan. The role involves adapting marketing strategies for imaging products, collaborating with various teams, and leading campaign execution. Candidates should have a marketing degree and substantial experience in the medical field, along with strong communication and project management skills. This position offers a hybrid work model and a chance to make a direct impact in the local market.

Competenze

• Significant years of marketing experience in pharmaceutical or medical device industry.
• Deep understanding of local healthcare systems and markets.
• Willingness to travel for market visits and events.

Mansioni

• Adapt marketing strategies based on local market dynamics.
• Collaborate with Sales, Medical, and Regulatory teams.
• Conduct market research and analyze feedback.
• Implement marketing campaigns to drive engagement.
• Support local product launches with the international team.

Conoscenze

Marketing experience

Collaboration skills

Communication skills

Project management

Fluency in English

Formazione

Bachelor’s degree in Marketing, Business, Life Sciences

Descrizione del lavoro

Overview

We are looking for a dynamic and results-oriented Field Marketing Manager to lead localised marketing efforts for our imaging products within specific markets. This role is essential in translating international strategy into regional impact, bringing campaigns to life in-market, driving customer engagement, and supporting commercial success. The Field Marketing Manager will work closely with Sales, Product Marketing, Regulatory, and Medical Affairs to ensure our offerings resonate with local healthcare professionals and decision-makers.

Key Responsibilities

• Local Market Strategy & Execution : Adapt and implement marketing strategies based on local market dynamics, customer needs, and regulatory requirements.
• Cross-Functional Collaboration : Collaborate with Sales, Medical Affairs, and Regulatory teams to ensure alignment of marketing strategies with business goals and compliance standards.
• Market Research & Analysis : Conduct market research and analyse customer feedback, competitor activities, and local market trends to inform strategic decisions.
• Campaign Execution : Lead the implementation of marketing campaigns in the field to drive customer engagement and product adoption.
• Sales Enablement : Partner with local sales teams to provide tailored tools, messaging, and programs that support effective customer engagement.
• Voice of the Market : Collect and synthesise insights from customers, sales, and competitors to influence regional messaging and content.
• Product Launch Support : Coordinate and execute local launch activities in collaboration with the international marketing team.
• Channel & Partner Engagement : Build and maintain relationships with key stakeholders, partners, and KOLs to enhance marketing reach and impact.
• Performance Tracking : Monitor key performance indicators and campaign effectiveness, providing actionable insights for continuous improvement.
• Regulatory Compliance : Ensure all marketing activities adhere to local and global regulatory and legal requirements.

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• Significant years of marketing experience in the pharmaceutical, biotechnology, or medical device industry, with a strong understanding of diagnostic imaging products.
• Deep understanding of local healthcare systems, customer journeys, and competitive landscapes
• Strong collaboration skills with proven success working cross-functionally (e.g., sales, medical, regulatory)
• Excellent communication skills and fluency in both local language(s) and English
• Solid project management and organizational capabilities, with the ability to juggle multiple initiatives
• Willingness to travel as required for market visits, customer meetings, and conferences.

Our Pharmaceutical Diagnostics (PDx) business is the number one global supplier of contrast media and molecular imaging agents used to enhance medical imaging exams. Used throughout all major disease area diagnostic and treatment pathways, PDx products support four patients every second around the world.

For this application we also evaluate candidates who meet the requirements set out in the art. 1 or belonging to the protected categories referred to in art. 18 of law 68 / 99

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Behaviors

We expect all employees to live and breathe our behaviors : to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Total Rewards

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

LI-FG1

LI-Hybrid

Zusätzliche Stellenbeschreibung Zusätzliche Informationen

Compensation Grade

LPB1

Umzugshilfe bereitgestellt : Nein

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