CRM Campaign Lead for Global Eyewear Brand

Luxottica; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading eyewear company in Milan is seeking a CRM Campaign Manager to oversee customer relationship management initiatives. The ideal candidate will have extensive experience in CRM and digital marketing, focusing on delivering personalized customer experiences and driving engagement across multiple channels. This role offers competitive benefits, including health insurance and flexible work arrangements.

Servizi

Flexible work conditions

Health insurance coverage

Employee special offers on eyewear

Corporate shareholding program

Well-being initiatives

Competenze

• 6-8 years of experience in CRM, digital marketing, or consumer engagement roles.
• Previous experience in team management or supervision.
• Strong understanding of CRM platforms and customer data.

Mansioni

• Coordinate the planning and execution of CRM campaigns.
• Track KPIs such as open rates and customer retention.
• Enhance customer journeys and loyalty programs.

Conoscenze

CRM platforms

Customer data interpretation

Campaign automation tools

Leadership skills

Analytical mindset

Communication skills

MS Excel

PowerPoint

Formazione

Bachelor’s degree in Marketing, Business, or Communications

Descrizione del lavoro

A leading eyewear company in Milan is seeking a CRM Campaign Manager to oversee customer relationship management initiatives. The ideal candidate will have extensive experience in CRM and digital marketing, focusing on delivering personalized customer experiences and driving engagement across multiple channels. This role offers competitive benefits, including health insurance and flexible work arrangements.