Strategic B2B Industrial GTM Marketing Lead

PT Riasarana Electrindo; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading industrial marketing firm in Jakarta Utara is looking for a B2B marketing professional with 4-8 years of experience. The role involves building a GTM playbook, creating sales enablement tools, and strengthening demand generation. Strong experience in GTM and the ability to communicate complex ideas is essential. The ideal candidate will thrive in a structured environment, support sales teams, and be familiar with electrical and automation markets.

Qualifications

• 4–8 years in B2B marketing, preferably technical/industrial.
• Strong experience in GTM, segmentation, and value propositions.
• Ability to convert complex ideas into structured communication.

Responsibilities

• Build our GTM playbook, ICPs, and value propositions.
• Create sales enablement tools like decks and ROI sheets.
• Bring clarity and structure to our marketing team.

Skills

B2B marketing experience

GTM and segmentation expertise

Strong storytelling abilities

Analytical skills

Job description

A leading industrial marketing firm in Jakarta Utara is looking for a B2B marketing professional with 4-8 years of experience. The role involves building a GTM playbook, creating sales enablement tools, and strengthening demand generation. Strong experience in GTM and the ability to communicate complex ideas is essential. The ideal candidate will thrive in a structured environment, support sales teams, and be familiar with electrical and automation markets.