Social Media Specialist

PT Anugerah Metalindo Gemilang; Jakarta Utara; On-site; IDR 8.000.000 - 12.000.000; Full time

Job summary

A leading fashion company based in West Jakarta is on the lookout for a talented Social Media Specialist. The ideal candidate will be responsible for elevating the brand's presence on platforms like Instagram and TikTok through creative content strategies and engaging storytelling. Applicants with 1-3 years of experience in social media, especially in fashion or beauty sectors, are highly preferred. This role demands creativity, organization, and the ability to analyze metrics to refine growth strategies.

Qualifications

• 1–3 years of experience in social media or content planning.
• Experience in fashion, beauty, & lifestyle is a plus.
• Strong understanding of Instagram & TikTok algorithms.

Responsibilities

• Build and execute a content strategy aligned with marketing goals.
• Manage a content calendar for Instagram & TikTok.
• Collaborate with internal teams and external partners.

Skills

Creative storytelling

Social media management

Content strategy development

Analytical skills

Familiarity with TikTok algorithms

Attention to detail

Education

Bachelor’s degree in Marketing or related field

Job description

Summary

We’re looking for a confident, creative, and trend‑driven Social Media Specialist who can elevate Amero Jewellery’s presence across Instagram, TikTok, and Threads. Someone who knows how to make audiences stop scrolling, turn insights into impactful content, and keep brand storytelling sharp and consistent. If you thrive in a fast‑moving environment and love creating content that connects with your audience you’ll feel right at home here.

Responsibilities

• Build and execute a content strategy aligned with marketing goals and brand campaigns.
• Manage a content calendar for Instagram & TikTok and ensure timelines are always on track.
• Develop fresh content ideas and monthly creative initiatives based on insights and social listening.
• Maintain high‑quality, on‑brand outputs across captions, visuals, and videos.
• Collaborate with internal teams (marketing, design, photo/video) and external partners (agencies, KOLs).
• Drive growth by hitting follower targets and key organic performance metrics.
• Analyze weekly/monthly performance to identify patterns, opportunities, and next‑step strategies.
• Oversee content production needs—whether in‑house or with external vendors.
• Post content across feeds/stories and engage with the audience via DM and comments to strengthen brand image.

Qualifications

• Bachelor’s degree in Marketing, Communications, Creative Arts, or relevant fields.
• 1–3 years of experience in social media or content planning. Experience in fashion, beauty, & lifestyle is a plus.
• Strong understanding of Instagram & TikTok algorithms, trends, and digital behavior.
• Creative storyteller with a sharp sense of branding and strong visual taste.
• Organized, detail‑oriented, and able to coordinate with multiple teams and stakeholders.
• Proactive, communicative, and confident in presenting ideas.
• Comfortable working in a dynamic, fast‑paced environment.

Location

West Jakarta, Jakarta, ID or North Jakarta, Jakarta, ID