Social Media and E-Commerce Manager

PT Baraq Makmur Sejahtera; Jakarta Pusat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A dynamic consumer brand company in Indonesia is seeking a hands-on Social Media & E-Commerce Manager to drive digital growth across two newly launched brands. This critical role involves strategic planning and execution of online initiatives and campaigns across platforms like TikTok and Instagram. The ideal candidate will have 3–6 years of experience in social media and digital marketing, strong analytics skills, and a creative, ownership-driven mindset. Join us during an exciting early-stage launch phase!

Benefits

Real ownership over strategy and execution

Fast learning curve and visible impact

Opportunity to shape brands

Qualifications

• 3–6+ years experience in social media, digital marketing, or e‑commerce.
• Strong understanding of TikTok & Instagram ecosystems.
• Experience with KOLs and paid social ads.

Responsibilities

• Own social media strategy and execution across platforms.
• Manage e‑commerce performance and budgets.
• Propose online marketing strategies aligned with brand objectives.

Skills

Social media expertise

Digital marketing knowledge

E-commerce management

Influencer collaboration

Data analysis

Job description

Role Overview

We are launching two consumer snack brands simultaneously and are looking for a hands‑on Social Media & E‑Commerce Manager to own our digital growth end to end.

This role is both strategic and executional. You will be responsible for planning, allocating, and executing online marketing and e‑commerce initiatives; from content and creators to ads, live commerce, and sales performance.

This is a critical early‑stage role and requires someone who is creative, analytical, and comfortable building from zero.

Key Responsibilities

Social Media & Online Marketing (End to End)

• Own social media strategy and execution across platforms (TikTok, Instagram, etc.)
• Plan and manage launch campaigns for two distinct brands
• Develop content direction, posting cadence, and creative briefs
• Manage KOL / influencer collaborations and seeding
• Plan and execute TikTok Live and other social commerce initiatives
• Oversee giveaways, sampling, and community engagement
• Analyze performance and continuously optimize based on data

E‑Commerce Ownership

• Own day‑to‑day e‑commerce performance (marketplaces, social commerce, or DTC)
• Allocate and manage e‑commerce and online marketing budgets
• Develop and execute promotional calendars and launch campaigns
• Coordinate with internal teams on pricing, stock readiness, and fulfillment
• Track sales, conversion, and ROI from social and paid channels

Strategy & Budget Management

• Propose online marketing strategies aligned with brand objectives
• Allocate budgets across content, ads, creators, and experiments
• Balance brand‑building and performance‑driven activities
• Report insights, learnings, and recommendations to management

Required Skills & Experience

• 3–6+ years experience in social media, digital marketing, or e‑commerce
• Strong understanding of TikTok & Instagram ecosystems
• Experience working with KOLs / influencers (micro to mid‑tier)
• Hands‑on experience with paid social ads (planning, testing, optimizing)
• Familiarity with TikTok Live, social commerce, or marketplace selling
• Comfortable managing budgets and measuring ROI
• Strong content intuition: knows what works and why
• Excellent communication and execution skills
• Creative thinker with a strategic brain
• Builder mindset—comfortable with ambiguity and fast decisions
• Data‑informed, not data‑paralyzed
• Proactive, ownership‑driven, and detail‑oriented
• Can switch between big‑picture thinking and hands‑on execution
• Excited to be part of a crucial early‑stage growth phase

Working Arrangement

• In‑office, Monday–Friday for the first 3 months (mandatory)
• Close collaboration with founders and core team during launch phase

Why Join Us

• Lead the launch of two brands from Day 1
• Real ownership over strategy, budget, and execution
• Fast learning curve and visible impact
• Opportunity to shape brands, not just manage accounts