Social Media & Community Lead

Universitas Horizon Indonesia; Jakarta Timur; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

An education institution in Jakarta Timur is seeking a Community Lead to develop and execute social media strategies aligned with branding and enrollment goals. Responsibilities include managing content calendars, building digital communities, and collaborating with marketing teams. Candidates should have 2-3 years of experience in social media management and a background in marketing or communications.

Qualifications

• 2-3 years in social media management, content strategy, or community marketing.
• Good understanding of social media platforms and community engagement.
• Strong communication and storytelling skills.

Responsibilities

• Develop and execute a social media strategy for Horizon Education.
• Manage content calendars for multiple platforms.
• Build and nurture digital communities.

Skills

Social media management

Content strategy

Community engagement

Creative storytelling

Campaign ideation

Analytics and performance tracking

Education

Bachelor’s in Marketing, Communications, Digital Media, or related field

Job description

Overview

Develop and execute a social media strategy that aligns with Horizon Education’s branding and enrollment goals.

Manage content calendars and ensure consistency across platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, X, etc.).

Set and track KPIs (followers, engagement rate, reach, shares, etc.) and optimize content strategy accordingly.

Content Planning & Briefing

Lead content planning in collaboration with the content creative team.

Create clear content and design briefs that are visually and thematically aligned with campaign objectives and audience behavior.

Ensure content highlights real stories, achievements, and milestones of students, alumni, faculty, and staff.

Community Marketing & Engagement

Build and nurture digital communities of students, alumni, prospective enrollees, and staff.

Develop strategies to encourage user-generated content and peer-to-peer sharing.

Organize interactive activities (e.g., takeovers, challenges, Q&A, testimonials) to drive authentic engagement.

Brand Voice & Manifesto Alignment

Ensure all social media communication reflects Horizon Education’s values and brand manifesto.

Champion the Horizon brand voice across all owned social media platforms.

Guide tone and storytelling direction for each campus or school under Horizon Education.

Act as the main liaison for the Social Media function across HorizonU campuses and KalbisU.

Work closely with each School’s Marketing Head to localize strategies and support their specific campaigns and priorities.

Share best practices, tools, and content playbooks with school-based marketing teams.

Trend Monitoring & Innovation

Stay updated on social media trends, platform updates, and education-related topics.

Identify opportunities to increase virality, growth hacking, and new storytelling formats (e.g., Reels, TikTok trends, carousels).

Benchmark against local and international education institutions and influencers.

Key Qualifications

• Bachelor’s in Marketing, Communications, Digital Media, or related field
• 2-3 years in social media management, content strategy, or community marketing
• Good Understanding on Social media platforms (IG, TikTok, YT, LinkedIn, X, FB), community engagement, content storytelling, campaign ideation, KOL managements
• Master Social media analytics, scheduling tools, copywriting, creative briefing, community building
• Has Creativity, adaptability, storytelling, youth engagement, collaboration with creative teams
• Strong communicator, community builder, able to build campaign stories, inspire and engage students, alumni, parents
• Have passion in Education, youth empowerment, community building, social media growth and trend

Application & Availability

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Community Lead?
• Are you available to work outside your usual hours when required? (e.g. weekends, evenings, public holidays)