Senior Marketing | MAPClub

PT GTech Digital Asia; Sukarasa; On-site; IDR 15.000.000 - 25.000.000; Full time

Job summary

A leading digital marketing firm in Indonesia is seeking an experienced analyst to drive insights from member data. You will develop customer segmentation for personalized campaigns and support marketing strategies to improve engagement and retention. The ideal candidate will have over 5 years of experience in marketing analytics, strong data interpretation skills, and excellent communication capabilities to present findings to stakeholders. This role offers opportunity for growth in a fast-paced environment.

Qualifications

• 5+ years of experience in marketing analytics, consumer insights, or business intelligence.
• Experience in e-commerce, retail, omnichannel, or loyalty platforms.
• Strong analytical mindset with excellent storytelling skills.

Responsibilities

• Analyze member data across online and offline to derive marketing insights.
• Develop customer segmentation and behavioral analysis for campaigns.
• Collaborate with teams to translate insights into actions.

Skills

Data interpretation

Digital marketing

CRM and member data

A/B testing

Communication skills

Stakeholder management

Education

Bachelor’s degree in Statistics, Mathematics, Economics, Business Analytics, Marketing, Psychology

Job description

Job Description

• Analyze MAPClub member data across online and offline touchpoints to generate actionable marketing and business insights.
• Develop customer segmentation, profiling, and behavioral analysis to support personalized campaigns and loyalty strategies.
• Provide data-driven insights for:
• Member acquisition and engagement
• Retention and reactivation programs
• Cross-brand and cross-category initiatives within MAP Group
• Conduct campaign performance and post-campaign analysis, including uplift, and member behavior impact.
• Collaborate closely with Marketing, CRM, E-commerce, Product, and Data teams to translate insights into executable actions.
• Build, maintain, and monitor marketing performance dashboards
• Perform A/B testing and experiment analysis for marketing campaigns, offers, and customer journeys.
• Identify member lifecycle trends, churn risks, and growth opportunities using historical and real-time data.
• Prepare insight reports and presentations for senior management and key stakeholders.
• Ensure data accuracy, consistency, and governance for marketing and member analytics.
• Support strategic decision-making related to MAPClub loyalty programs, rewards, and omnichannel initiatives.

Minimum Qualifications

• Bachelor’s degree in Statistics, Mathematics, Economics, Business Analytics, Marketing, Psychology, or a related field.
• Minimum 5 years of experience in marketing analytics, consumer insights, or business intelligence.
• Experience in e-commerce, retail, omnichannel, or loyalty platforms is highly preferred.
• Strong analytical mindset with excellent data interpretation and storytelling skills.
• CRM and member data
• Funnel, cohort, and segmentation analysis
• Customer lifecycle, retention, churn, and reactivation
• Hands-on experience in A/B testing and experiment measurement.
• Strong understanding of digital marketing, CRM, and loyalty program mechanics.
• Ability to translate complex data into clear, actionable business recommendations.
• Familiar with omnichannel performance measurement (online-to-offline / O2O).
• Excellent communication skills; able to present insights to both technical and non-technical stakeholders.
• Strong collaboration and stakeholder management skills.
• Proactive, detail-oriented, and comfortable working in a fast-paced environment.
• Leadership mindset with the ability to mentor junior analys