Revenue Analyst

Demandlane; Remote; IDR 667.779.000 - 1.001.670.000; Full time

Job summary

A leading performance marketing company is looking for a Revenue Operations Analyst to manage API integrations and automate workflows. The role requires strong analytical skills and hands-on experience in revenue operations. Candidates should have 4+ years of experience in a related field, with proficiency in tools like Zapier and Google Sheets. The position is fully remote and offers opportunities for growth in a dynamic environment.

Qualifications

• 4+ years of hands-on experience in Revenue Ops, Product Ops, Lead Operations, or Growth Operations.
• Strong practical experience with API-based integrations and configuring third-party endpoints.
• Ability to build and maintain automation workflows using tools like Zapier, Make, or n8n.
• Advanced skills in spreadsheets, data wrangling, and metrics tracking.

Responsibilities

• Execute and maintain daily/weekly lead caps for buyers.
• Configure and maintain logic trees for lead grading and routing.
• Support onboarding of new buyers by setting up parameters and validating traffic flows.
• Monitor and troubleshoot posting failures or rejection errors in real time.

Skills

Revenue Operations

API-based integrations

Spreadsheets

Data wrangling

Analytical thinking

Tools

Zapier

Make

n8n

Excel

Google Sheets

Looker

Tableau

Metabase

Job description

Location: 100% Remote
Work Timings: 4 pm to 2 am IST
Employment: Full time

About the Role

We are Hiring a Revenue Operations Analyst (Remote) with strong experience in Revenue Ops, Product Ops, Lead Operations, or Growth Operations in a performance marketing / lead generation environment.

Hands‑on experience managing API‑based integrations (e.g., REST, webhook posts), ability to write and debug automation workflows (e.g., Zapier, Make, or n8n); Strong command of spreadsheets, data wrangling, and metrics tracking; Analytical thinker who can interpret performance data and act on it. The analyst will own day‑to‑day execution of routing, integrations, and reporting to ensure smooth lead delivery and accurate revenue tracking.

Key Responsibilities

1. Buyer Management & Lead Routing

• Execute and maintain daily/weekly lead caps for buyers as per approved plans to support revenue and lead quality goals
• Configure and maintain logic trees/workflows for lead grading and routing (e.g., grade A to buyer X, overflow to buyer Y) under guidance from the RevOps Manager
• Monitor buyer response quality, rejection reasons, and basic conversion metrics; summarize insights and flags for senior RevOps and Sales
• Support onboarding of new buyers by setting up parameters, testing routing rules, and validating initial traffic flows
• Maintain internal tracking sheets or dashboards of buyer revenue, delivered leads, and caps utilization
• Assist Finance in generating and validating weekly invoices for lead delivery by reconciling system data vs. buyer reports
• Identify and flag potential revenue discrepancies, disputes, or missed caps and follow up with internal teams for resolution
• Support Sales and Product Ops with data inputs and reports used for revenue forecasting and pacing

3. Integrations & Technical Operations

• Configure and maintain API‑based integrations for lead posting to buyers, including payload mapping, testing, and documentation, under the supervision of senior team members
• Build and update automation workflows using tools like Zapier, Make, or n8n for routing, enrichment, and notifications
• Monitor and troubleshoot posting failures or rejection errors in real time, coordinating with buyers and internal engineering/RevOps to resolve
• Keep an up‑to‑date internal knowledge base or playbook of integrations, schema versions, and configuration details

4. Reporting, Analysis & Experimentation

• Analyze lead‑to‑revenue trends across campaigns, sources, and buyers to surface issues and opportunities (e.g., drop in acceptance rate, underutilized caps)
• Build and maintain recurring performance reports and ad hoc analyses in Excel/Google Sheets and BI tools (Looker/Tableau/Metabase)
• Support experiments such as alternate routing rules, traffic pauses, or pricing tests by setting up tracking and reporting on impact
• Recommend data‑backed optimizations to improve RPM (revenue per 1000 leads), buyer utilization, and overall funnel efficiency, for review by the RevOps Manager

Required Qualifications & Skills

• 4+ years of hands‑on experience in Revenue Ops, Product Ops, Lead Operations, or Growth Operations, preferably in a lead generation, affiliate, or pay‑per‑lead business
• Strong practical experience working with API‑based integrations (REST, webhook posts) and configuring third‑party endpoints
• Ability to build, maintain, and debug automation workflows using tools like Zapier, Make, or n8n
• Advanced skills in spreadsheets (Excel/Google Sheets), data wrangling, and metrics tracking; experience with SQL or BI tools (Looker, Tableau, Metabase) is a strong plus
• Analytical mindset with the ability to interpret performance data, identify trends/anomalies, and translate them into clear operational actions
• Exceptional attention to detail and a strong bias for operational excellence in execution and documentation
• Clear and professional communication skills, comfortable interacting with internal stakeholders and buyer/partner teams in writing and on calls

Nice to Have

• Prior involvement in revenue forecasting, pacing, or financial operations workflows
• Familiarity with call center operations, lead scoring models, or lead resale frameworks
• Experience in high‑volume performance marketing environments across multiple geos or verticals