Performance Media Specialist

Cermati.com; Jakarta Pusat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading fintech company in Jakarta Pusat is looking for an experienced individual to manage and optimize digital marketing campaigns. In this role, you'll lead the Digital Performance team, focusing on media buying and customer acquisition strategies. The ideal candidate has over 6 years of experience, is certified in Google Ads or Meta advertising, and possesses strong analytical skills. Join a creative and collaborative environment where your insights will drive success.

Qualifications

• 6+ years of experience in Performance Marketing roles.
• Certified in Google Ads or Meta advertising.
• Strong numerical analysis and reporting skills.

Responsibilities

• Manage and optimize digital marketing campaigns.
• Lead the Digital Performance team.
• Design and implement media buying strategies.

Skills

Performance Marketing

Data Analysis

A/B Testing

Media Buying

Education

Bachelor's degree in Computer Science/Engineering/Mathematics/Statistics

Tools

Excel

Google Sheets

SQL

Appsflyer

Firebase

Job description

• Manage and optimize digital marketing campaigns across various platforms, including Google
• Lead, direct, and develop the Digital Performance team in managing all Paid Marketing Channels at Cermati Fintech Group.
• Design, implement, and evaluate media buying and paid marketing strategies to support customer acquisition and growth.
• Manage the digital marketing budget with afocus on cost efficiency, ROI, and achieving business targets, while being accountable to the finance team and preparing weekly budget monitoring reports.
• Collaborate with the Marketing, CRM, Product, and IT teams to ensure a seamless customer journey from paid ads to Cermati Fintech Group's acquisition channels.
• Conduct data analysis, customer segmentation, and audience targeting optimization together with the Data team to improve campaign effectiveness.
• Perform routine A/B testing to identify the most effective approaches for enhancing campaign performance.
• Monitor data accuracy, identify, and reduce discrepancies from monitoring tools such as Appsflyer, Firebase, and CRM Data Bl.
• Maintain active communication with internal stakeholders, including business teams, to report results, address challenges, and ensure targets are met.
• Explore and establish new partnerships with paid media platforms beyond Google, Meta, TikTok, and X to expand customer acquisition channels.

Qualifications

• 6+years of experiences in Performance Marketing roles driving media buying and optimisation on Google, Meta, Tiktok dan Programmatic platforms.
• Certified Google ad words or Meta advertising
• A bachelor's degree from reputable universities, preferably from quantitative analytical discipline (Computer Science/Engineering/Mathematics/Statistics)
• A result-driven and independent thinker with superior numerical skills
• Excellent data analysis and reporting skills using Excel, Google Sheets, SQL, or other data processing tools and marketing advertisement using Appsflyer and Firebase
• Eager to work in a creative and collaborative environment.