Marketing Manager (F&B)

PT Asia Bandar Alam; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in Retail & F&B is seeking a Marketing Manager to spearhead innovative marketing strategies. You will lead digital campaigns and coordinate impactful events to enhance brand positioning. Ideal candidates have 3–5 years of experience in marketing within the Retail & F&B industry. Strong leadership and communication skills are essential. This role is based in Jakarta Utara, Indonesia.

Qualifications

• 3–5 years of experience in Marketing, especially in Retail & F&B.
• Proven ability in leading end-to-end digital marketing campaigns.
• Strong track record in events and brand activation.

Responsibilities

• Lead digital marketing campaigns and analyze their performance.
• Create and execute innovative marketing strategies.
• Plan impactful events and product launches.

Skills

Digital marketing strategies

Campaign performance analysis

Leadership skills

Education

Bachelor’s degree in Marketing or Business

Job description

The Marketing Manager will be responsible for leading, planning, and executing innovative marketing strategies with a strong emphasis on digital campaigns, events, and conceptual marketing. This role demands a creative yet analytical professional who can translate brand vision into impactful campaigns, particularly within the Retail & F&B industry.

Key Responsibilities:

• Lead end-to-end digital marketing campaigns (social media, SEO/SEM, paid ads, e-commerce and web).
• Create innovative concept marketing strategies to strengthen brand positioning.
• Plan and execute impactful events, activations, and product launches.
• Drive customer engagement, loyalty, and sales in the Retail & F&B sector.
• Analyze campaign performance and deliver actionable insights.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years of experience in Marketing, with at least 3 years in Retail & F&B.
• Strong track record in digital campaigns, events, and brand activation.
• Strong leadership, project management, and communication skills.

ABA Group is a leading company in the Retail & F&B industry, managing brands such as L`Occitane, Elemis, Bon Parfumeur, and Venchi. The company vision is to increase the sense of well-being as a celebration of life, bringing the best from all over the world to the people of Indonesia.